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Why Did You Ask Me To Join Your Project?

After asking someone I’ve know professionally for 10 years to join my project, she hit me with this “why did you ask me to join your project?” This caught me off guard, and I was quite taken back by the question. In all the projects I have run, when asking someone to join I usually get […]

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How To Find Experts (part 2 of 2)

How To Find The Experts You Had No Idea You Needed In part one of this post, I explained some tips that have worked for me when I needed to find the great people I like to, and need to work with on the various projects I’m involved in. This post will focus on how […]

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Choose Yourself

How To Be Like Google

I was listening to the Six Pixels of Separation podcast the other day and James Altucher was the guest. During the podcast, I found out about his new book called Choose Yourself. I bought it that day and finished it within a week. That’s not really saying much, it is a short (and very good) […]

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How to find experts (part 1 of 2)

Ok, so the word “expert” may be relative and it may make you immediately think of a Dilbert cartoon. However, there may come a point in time when you need to find someone who does “x”. Be it a writer, a designer, a programmer… most likely though, unless you’ve been actively looking for these folks […]

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(the) most effective b2b lead generation methods (??)

When I read this headline of an article first published on MarketingProfs.com I clicked over right away. I do a lot of work with b2b companies and effective lead generation (which is not easy) is always an element of marketing that is on my mind. If they had cracked the most effective methods, I was […]

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AMA Toronto Summer Social BBQ

It’ll be a gorgeous night for a summer bbq, some marketing talk and meeting peers at the American Marketing Association-Toronto chapter (AMA-Toronto) social event tonight. These events are always fun. Folks are laid back and its great to meet others in the marketing industry, and as summer heats up and people go on vacation, there […]

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How to work with a technical team (when you’re not technical)

To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined to do better as a marketer. Why? Two major reasons: it helps me better be able to execute marketing programs and be a better business professional. Creation When I’m working with a company that has a […]

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All tech marketing all day

Tomorrow, I’m attending Product Camp Toronto. This is a full-day of keynotes, seminars, 5 minute presentations, interesting hallway chats and workshops dedicated to all things product development, product management and product marketing. In this case, those three “product” terms refer to the tech sector. Here is a very broad and general explanation of the difference […]

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Poetic marketing execution

The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot to Chris Boothe for pointing it out to me and suggesting another angle. In short, during a time before highway billboards, a shaving cream company used  “small” billboards in sequence […]

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Hesitant to execute your strategy? Start with a SWOT

Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it before. One of the ways to get around this, is to do a SWOT analysis. It helps you to see the positives about your team/company/position, and helps you to think critically about what some of […]

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