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Poetic marketing execution

The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot to Chris Boothe for pointing it out to me and suggesting another angle. In short, during a time before highway billboards, a shaving cream company used  “small” billboards in sequence […]

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Hesitant to execute your strategy? Start with a SWOT

Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it before. One of the ways to get around this, is to do a SWOT analysis. It helps you to see the positives about your team/company/position, and helps you to think critically about what some of […]

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6 tips to surviving (and thriving) at speed networking events

New! On Twitter? Like quotes? Click to join our beta trial.  I was a guest at a speed networking event yesterday morning hosted by the Canadian Association of Women Executives and Entrepreneurs (CAWEE). It was my first event of this kind at their group. Helpful Personally I like these types of events. It allows me […]

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Help Your Sales Team: How to Set Up a Sales Channel With Distributors

One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business flowing and the dollars coming in the door. Sales is an area that needs to run smoothly in your business, and anything that can be done to help keep your […]

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What is marketing execution?

Once the strategy is in place, things must happen to bring about the desired change-that is the point of it all. The wonderful combination of visualization, glamour of naval gazing, sparks of inspiration, and cranial gymnastics can produce an exceptional strategy and plan. It can all be entertaining and even fascinating. But until excellent execution […]

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Trust, transactions and relationships

It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often wonder why soft skills (emotional quotient) are not given more weight in this area. Just look at what they have to orchestrate to get results… In order to execute a […]

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The secret to marketing strategy

Here’s a secret…marketing works when execution gets done. And done right. The perfect strategy, plan, desire and thought only becomes real when execution happens. Far too regularly, common and basic execution errors occur because It’s like this: after months of training fit and talented athletes, a coach can carefully consider the competition and develop an excellent strategy […]

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Happy 4th of July

  Wishing my great neighbours (neighbors?) to the south a wonderful fourth of July!

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Yes, marketing execution needs to sweat the details

A boss I learned a tremendous amount from had an art-focused analogy for explaining strategy. He likened it to a large painting. “Think of the strategy as literally a large painting, the big picture, the whole picture” he said. He would then make reference to me “painting the eyeball” (of a subject in the previously […]

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Marketing execution equals output

How can you tell that marketing execution is working? The right things are happening in a coordinated way. This is where it is essential that the person or team leading the marketing execution activities have a strong understanding of the strategy. They keep this “big goal” in mind as they manage all the elements to […]

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