Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Jennifer Kelly
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems
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What is Third Party Content?
Jennifer Kelly
Why Sharing Third Party Content is Worth the Effort When Carly T., 45, wanted to take her custom textile business
How an Editorial Calendar Will Help With Your Marketing
Jennifer Kelly
With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an
Purpose of an Email Newsletter
Jennifer Kelly
Email newsletters. You may like them or hate them. You may have too many of them clogging up your
Want to Speak at a TEDxWomen Event? Here’s How.
Jennifer Kelly
(updated for 2022) If you’re reading this it’s highly likely that you’re already a very successful professional in your
3 Kinds of Video to Use in Your Marketing
Jennifer Kelly
You’ve probably heard that it is more important than ever to use video in your marketing materials. You may
New Initiatives Marketing is WBE Certified – supplier diversity
Jennifer Kelly
What a way to start of 2016! We were awarded WBE certification. What is WBE Certification? It is a
Buyer’s Journey: How Many Places Do We Have to Be?
Jennifer Kelly
Image via MarketingProfs.com We can often feel as though we have mastered our marketing simply by having a website.
The Buyer’s Short List – Are You On it?
Jennifer Kelly
The process seems simple: your company has products to sell, customers come to buy them. If you’ve been in
The Truth about Your Marketing Budget
Jennifer Kelly
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea
Mileage From Existing Content
Jennifer Kelly
There are just under 1 billion websites on the internet, churning out content every day. Is the answer to
Content. Content. Content.
Jennifer Kelly
What is content? Today’s marketing experts talk about content. Digital, marketing, evergreen…But what exactly is content? Does it refer to
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