Download The B2B CEO’s Utimate Guide to Building a Marketing Team in Today’s Complex Marketing World.
We’re not another marketing agency or freelancer you need to manage. We give
you the senior marketing leadership you need to understand your business
goals, set the strategy and guide the ship – along with an expert tactical team to
make it all happen – at a fraction of the cost of hiring in-house.
Your Fractional CMO has a deep background in leading marketing and enabling sales for multiple complex B2B firms, and will quickly get up to speed on your business and goals:
Your Fractional B2B Marketing Team provides the tactical expertise you need. Best of all, your Fractional CMO will manage your fractional team so you can step away from marketing and focus on being a CEO.
Our proven B2B Marketing Process is the result of NIM’s years of experience leading complex B2B organizations and is specifically designed to address the unique needs of complex technical environments with long sales cycles and larger buying committees.
You need more than a quick campaign to bring in a few more leads of dubious quality. You need a marketing strategy that both gives you some immediate quick wins – and positions your company for consistent, long term growth. A marketing strategy that’s not based on internal assumptions, but what your clients and partners are telling us they really need and what they already really like about being your customer/client..
In the early process of your marketing strategy, we will identify some quick changes we can make to your current marketing that will bring you some immediate results, while we’re working on the rest of your strategy in the background.
Random acts of marketing in fits and spurts will not create the predictable revenue you need over the long term. We’ll help you future-proof your company by setting up a resilient marketing & sales infrastructure that will work in the background to power your revenue engine, and set the stage for consistent results.
We break down all the silos and take a holistic approach to revenue generation. This means talking to your clients, partners and teams to really understand your customer journey, and partnering with your sales and customer success teams to provide the sales enablement materials needed for client acquisition, retention and upselling.
More than just inbound and content marketing, our Signature Thought Leadership Program engages & empowers your subject matter experts and internal teams to become thought leaders in their own right – expanding the authority and reach of your message, fostering personal connections, and changing the nature of sales conversations. You’ll see results not just in your client marketing, but employee retention and employer branding.
We work exclusively with mid-market B2B firms selling high value technical products/services with longer sales cycles. Our ideal clients have reached $5+ million in revenue on CEO and sales led initiatives, and don’t currently have senior marketing leadership or an in-house marketing team in place.
This is usually a phase where sales are beginning to plateau, and as the CEO, you recognize that you need to take a more structured approach to marketing to start moving that revenue needle. You also recognize that it’s time you add the senior leadership and skilled team to fill in the marketing roles so you can leave marketing to the experts and focus on being a CEO.
Our Fractional CMO and Marketing Team model is an ideal fit for companies at this stage, because we provide the instant marketing team you need, right now.
“Ronin hired New Initiatives Marketing (NIM) to create a marketing strategy for our firm. Prior to working with NIM our exposure to marketing was logos and promotional t-shirts. Let’s just say we were skeptical. However, we were impressed with the process, research, insights, and care they took with our company, clients and employees. The resulting plan is practical, solid and will help us to grow the business.”
Ronin Rescue
“We hired Jen’s firm to help us get the marketing strategy and implementation plan set up for our new product line. They talked to our customers, our suppliers and worked with our internal team to get all elements up and running in a systematic way. They achieved results for the goals we had and the constraints we needed to work within. Always delivering on time, I’d work with Jen and team again.”
Intelek
“I was impressed with Jen Kelly the very first time we met. Since having the pleasure to work with her company, I can say with all honesty that she is a true pro. She certainly knows marketing and she knows how to serve her clients. Jen is very good at looking at the big picture, and then breaking it down into finer points. She is great with tactics and strategy, and getting the job done. I would recommend her to anyone.”
Jerry Amernic
“Jen worked with my content team for about 18 months and was responsible for several projects from start to finish. She managed many details and personalities with incredible professionalism, while understanding the bigger picture strategy and successfully executed against it.”
Marketing Profs
“I contacted Jen to discuss marketing for 4 large scale projects. After several discussions and learning my needs, she advised her company’s skills were not the right fit for the projects and recommended another agency who was a better fit. I was impressed that Jen took the effort to acknowledge she wasn’t the right fit and recommend a colleague’s company. This speaks volumes to her integrity and care for the needs of her clients.”
Lovell Corporation
“You captured our call perfectly well. Thanks for your superb listening skills.”
Barbara Mowat, GYB
“Experience Al hired New Initiatives Marketing Inc. (NIM) to work with us to execute our marketing strategy as well as do the heavy lifting to get our email marketing campaigns, content creation and social media presence up and running continuously.
The year-long engagement had them wrangling our website developer, translator, a third-party software vendor, our in-house team and our executive team to participate in the marketing initiatives.
Their guidance, implementation skills and ability to meet with us and our vendors and keep everything on track with a smile was key for our fast-moving small business.”
Experience Al
“We hired New Initiatives Marketing Inc. (NIM) to create our marketing strategy and then to develop the content recommended in the marketing strategy. NIM was easy to work with and their experience helped us gain a strategic view of our marketing division and how to move forward. We were particularly happy with how they provided strategic-level guidance to us and worked extremely well with our existing in-house marketing team.
Jen and Nicole, co-CMOs led the marketing strategy including all the customer and employee insights interviews which helped us gain knowledge about what our customers particularly value about being clients of ours. Some of it was really surprising. This helped us with our messaging and being able to focus on the things we do well that our customers said really matter to them.
The NIM team of writers and designers created the foundational content for our team to execute on.”
North American SaaSfor Creative Agencies
“The white paper process worked great. It covered all our points and positioning for us.”
Richard Harada, Systems With Intelligence Inc.
When Andrew Melchers launched IN Engineering in 2018, he faced the problem every new firm in a smaller market faces: a well-established competitor
You know the feeling. The demo went well. The prospect nodded through the whole thing. Your champion inside the organization is genuinely enthusiastic.
When was the last time you asked your clients why they chose you, and what keeps them coming back? Most B2B companies don’t
