Jen Kelly, Founder & CEO

Jen Kelly New Initiatives Marketing CEO

Since 2009, Jennifer Kelly has run New Initiatives Marketing Inc. (NIM). Our focus is on partnering with clients to implement and execute effective marketing strategies. Some call it marketing project management, other clients refer to us as “quarterbacking all our marketing stuff.”

NIM works as the outsourced marketing department for companies who don’t have a marketing team. For companies who have a large marketing team, need more help yet don’t want to add headcount, NIM is an ideal strategic support partner to in-house marketing departments.

Jen created, developed and launched a Twitter inspirational quotes service called Nimble Quotes (nimblequotes.com). This service posts inspirational and motivational quotes to subscribers Twitter accounts as if they’ve tweeted the quotes themselves. We can’t talk business all the time, so quotes can be a way to connect emotionally with an online audience you are wanting to build rapport with.

Prior to starting NIM, Jen spent 17 years in the marketing departments at big brands such as Future Shop, the Financial Times UK, Siemens and Motorola.

A keen interest in international business led her to pack her bags for Dublin, Ireland and later, London, UK to experience living and working overseas in a professional capacity. Three years abroad deepened her understanding of other cultures, international business and an appreciation for how complex effective global marketing can be.

Jen was on the leadership team that brought the first TEDxWomen event to Toronto in 2013, and again in 2015.

Published in 2016, Jen’s entrepreneurial story is a chapter feature in the book Breaking Barriers by Trish Tonaj – available online and in Indigo bookstores.

Kevin Mcisaac – Partner

Kevin and Jen met in college while studying marketing. Kevin is responsible for business development, mergers, acquisitions and sales strategy for select clients.

Greg Bridges – Hubspot Consultant, Content Writer

Greg works with our Hubspot clients, helping to get content working for them. Greg also leads many of our client blog writer calls with CEOs, Company Owners and Sr. Leadership Team Members. Greg’s got a way of getting the most important information out of your company’s most important people and producing their blogs, white papers and articles that work to raise your executives’ profiles online and drive awareness and preference for your company’s products or services.

Ashley Campbell – Creative Director

Ashley keeps our clients’ visuals looking sharp and on-brand. She’s created logos for our billion-dollar clients and social media backgrounds for our local small business clients. No client’s design requirement request is too big, too small or too vague.

Angela Gates – Content Writer

Anglea has been writing with us since 2017 producing blogs, articles, social media posts, white papers, ebooks and web copy for our clients. Angela is quickly able to capture the voice and point of view of our clients and produce written content that is effective, helpful and meaningful for their customers.

Cassandra Comeau- Client Operations

Cassandra is responsible for the seamless execution and delivery of client work. You may meet Cassandra on a client call or email. Her work keeps client operations running smoothing with quarterbacking our research teams, freelancers, experts, and other professionals for your marketing work. She will lead the project managing of your writing, design, social media, content, ad campaigns, direct mail campaigns, trade shows, email marketing, reporting and other marketing initiatives as needed.

Karen Fasulo – Client Operations

Karen joined the team in the summer of 2019 and along with Cassandra ensures your marketing work is done and done! Karen works with specific clients to keep their marketing operations running smoothly. She coordinates our research teams, freelancers, experts, and other professionals on your marketing team. She leads the project managing of your writing, design, social media, content, ad campaigns, direct mail campaigns, trade shows, email marketing, reporting and other marketing initiatives as required by your marketing strategy.

NIM and Duct Tape Certification

New Initiatives Marketing is Duct Tape Marketing Certified

NIM became Duct Tape Marketing certified in 2015.

When you hire a certified Duct Tape Marketing Consultant, you are getting years of ever-evolving marketing experience at your fingertips. You gain access to a proven process that has worked on clients of all sizes over and over again, and your certified Duct Tape Marketing Consultant will use it to ensure success for your business.

Experience on Your Side

The Duct Tape Marketing Consultant goes through a rigorous initial training, and trainings throughout the year, every year. Being a part of the Duct Tape Marketing Consultant Network means:

  • 100+ consultants worldwide serve as a sounding board with connections, ideas and feedback to get the best client results
  • Predictable results with the Duct Tape Marketing System methodology
  • Ongoing training webinars keep your consultant up-to-date with the latest developments in marketing and communications
  • Your consultant is invited to events several times a year for business development and networking
  • Thorough online training certification as well as hands-on implementation of the Duct Tape Marketing System
  • Access to the best marketing software and tools including things that will develop clear reports, pull competitive analytics and bolster your testimonials

Proven Marketing System

Duct Tape Marketing was developed over 20 years ago as a way to install a turnkey marketing system into businesses. John Jantsch, its founder, has written several books and earned accolades from Forbes, CNBC, the New York Enterprise Report and even reached the Wall Street Journal bestseller list.

We Couldn’t Have Said it Better:

Michael Gerber said Duct Tape Marketing is “just like its namesake – Duct Tape – it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.”

“CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.” – Seth Godin, author of Purple Cow

“John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.” – John Battelle, cofounding editor of Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture