About

Jen Kelly, Founder & CEO

Jen Kelly New Initiatives Marketing CEO

Since 2009, Jennifer Kelly has run New Initiatives Marketing Inc. (NIM). Our focus is on partnering with clients to implement and execute effective marketing strategies. Some call it marketing project management, other clients refer to us as “quarterbacking all our marketing stuff.”

NIM works as the outsourced marketing department for companies who don’t have a marketing team. For companies who have a large marketing team, need more help yet don’t want to add headcount, NIM is an ideal strategic support partner to in-house marketing departments.

Jen created, developed and launched a Twitter inspirational quotes service called Nimble Quotes (nimblequotes.com). This service posts inspirational and motivational quotes to subscribers Twitter accounts as if they’ve tweeted the quotes themselves. We can’t talk business all the time, so quotes can be a way to connect emotionally with an online audience you are wanting to build rapport with.

Prior to starting NIM, Jen spent 17 years in the marketing departments at big brands such as Future Shop, the Financial Times UK, Siemens and Motorola.

A keen interest in international business led her to pack her bags for Dublin, Ireland and later, London, UK to experience living and working overseas in a professional capacity. Three years abroad deepened her understanding of other cultures, international business and an appreciation for how complex effective global marketing can be.

Jen was on the leadership team that brought the first TEDxWomen event to Toronto in 2013, and again in 2015.

Published in 2016, Jen’s entrepreneurial story is a chapter feature in the book Breaking Barriers by Trish Tonaj – available online and in Indigo bookstores.

Greg Bridges, Writer

Greg Bridges - Headshot 2
Greg is our go-to writer for enterprise B2B content and email campaigns. Greg has worked with Nokia to lead the creation and writing of customer-facing marketing materials.

Ashley Campbell, Creative Director


Ashley works with NIM to deliver standout creative solutions for clients in a diversity of industries. She leads a team of collaborators who are skilled enough to make it look easy in the process.

Alexandre Francois, Writer 

Alexandre Francois, Writer
Alexandre’s experience with understanding customer personas and developing content for enterprise mobility and enterprise technology solutions helps us tell our technology clients’ stories in a non-techy way. Alex has worked with Vodafone UK as a marketing content creator.

Tammy Keck, Project Manager

Tammy Keck, Project Manager
Tammy keeps our client marketing programs on track, on budget, on brand and always a little bit ahead of schedule.

 

NIM and Duct Tape Certification

New Initiatives Marketing is Duct Tape Marketing Certified

NIM became Duct Tape Marketing certified in 2015.

When you hire a certified Duct Tape Marketing Consultant, you are getting years of ever-evolving marketing experience at your fingertips. You gain access to a proven process that has worked on clients of all sizes over and over again, and your certified Duct Tape Marketing Consultant will use it to ensure success for your business.

Experience on Your Side

The Duct Tape Marketing Consultant goes through a rigorous initial training, and trainings throughout the year, every year. Being a part of the Duct Tape Marketing Consultant Network means:

  • 100+ consultants worldwide serve as a sounding board with connections, ideas and feedback to get the best client results
  • Predictable results with the Duct Tape Marketing System methodology
  • Ongoing training webinars keep your consultant up-to-date with the latest developments in marketing and communications
  • Your consultant is invited to events several times a year for business development and networking
  • Thorough online training certification as well as hands-on implementation of the Duct Tape Marketing System
  • Access to the best marketing software and tools including things that will develop clear reports, pull competitive analytics and bolster your testimonials

Proven Marketing System

Duct Tape Marketing was developed over 20 years ago as a way to install a turnkey marketing system into businesses. John Jantsch, its founder, has written several books and earned accolades from Forbes, CNBC, the New York Enterprise Report and even reached the Wall Street Journal bestseller list.

We Couldn’t Have Said it Better:

Michael Gerber said Duct Tape Marketing is “just like its namesake – Duct Tape – it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.”

“CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.” – Seth Godin, author of Purple Cow

“John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.” – John Battelle, cofounding editor of Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture