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Sharon Gilmour-Glover of Light-Core Inc. marketing in a vuca world

Marketing in a VUCA World – Does it Work?

This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow.  This may inspire you to introduce a marketing concept for your business that is not currently used in your industry.   Helping business owners achieve the impossible in a VUCA world is how Sharon Gilmour-Glover describes […]

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Bad Online Review? Jay says “Hug Your Haters”

Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience members who have paid to tune in live to hear a featured guest speak on a marketing topic for about 45-60 mins. We follow with a live Q&A session thanks to the comments and questions from the audience. […]

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Marketing Strategy: Reaching High Performers in International Markets is Key to Wellness for this Entrepreneur

This is the first in a series of articles showcasing how business owners from different industries use marketing to help their companies grow.  This may inspire you to introduce a marketing concept for your business that is not currently used in your industry. Multidisciplinary High-Performance Coach Trish Tonaj leads Phaze2inc,  a corporate health and wellness company […]

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The Silver Bullet for Marketing Strategy

Marketing Strategy Still Matters Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience members who have paid to tune in live to hear a featured guest speak on a marketing topic for about 45-60 mins. We follow with a live Q&A session thanks to the comments and […]

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How Clients Win When Competitors Collaborate

I never thought joining a network of competitors would have improved my business. The Duct Tape Marketing Consultant Network is an international network of marketing agencies and consultants committed to delivering results for clients. It was started by John Jantsch, also known as America’s most practical small business consultant. At the time of this writing, […]

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How a Cold Call Resulted in Several Strategic Marketing Opportunities

If you ever get the chance to be involved in a published book project featuring yourself along with 9 other professionals from various industries, just go for it. It just may be the strategic marketing opportunity you are looking for. Through being involved in this book, and meeting the other women profiled, I’ve been introduced […]

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How to Make Your Next Company Trade Show a New Business Development Machine

Is exhibiting at a trade show in your near future? If so, set yourself up to be a business development machine for those key days during the show. Here’s how to get people to know you are at the show, have an opportunity to like what you are doing and get on the road to […]

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Outsourced Marketing = Out of Control Marketing

Or so you may think. And I feel for you. With many services going virtual these days, what isn’t outsourced? What hasn’t been turned into a virtual service? When you are ready to choose a marketing company to help grow your business, you may be faced with this decision. Do I work with a firm […]

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Why Outsourcing Your Marketing Isn’t Working

And What to do Instead Many businesses are outsourcing their marketing, with varying degrees of success and frustration. There seems to be a promise that by handing over work you need doing to an expert, you’re guaranteed success. There are many moving parts with marketing and often what happens is several pieces are outsourced to experts, […]

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What is Third Party Content?

 And Why Sharing is Worth the Effort. When Carly T., 45, wanted to take her custom textile business to the next level, she wasn’t entirely sure where to start. The divorced mother of one had already taken her firm from her kitchen table to a warehouse workspace in her city. While she was immensely proud of what she’d […]

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