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Your Website is Your Company’s 24/7 Salesperson

Your Website is Your Company’s 24/7 Salesperson

Your business website can often be an overlooked part of your sales process.    A well-designed visually and technically modern website is one of the most effective tools for your business. However, many websites may not be designed and optimized to work for your business to promote and support the sales process.  Learn to think […]

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How to Choose an Effective White Paper Topic

How to Choose the Right White Paper Topic

White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used by B2B buyers to research and compare solutions. Their length, format, and style allow you to speak in more detail on a topic that is important, relevant, and useful to your […]

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What is Basic Content and Why Do Your Customers Want it?

What Is Basic Content and Why Do Your Customers Want It?

Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]

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NIM What is a white paper

What is a White Paper?

White papers – the foundational piece of your next B2B marketing campaign Today’s marketing takes place online. Organizations of all sizes can reach new customers, build stronger relationships, and demonstrate the value of their solutions and expertise.  Content is one of the most effective digital marketing tools. Defined by HubSpot as  “the process of planning, […]

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Is WIX, Squarespace or WordPress Best for Your Company's Website?

Is WIX, Squarespace or WordPress Best for Your Company’s Website?

The answer to this question, like many questions in the world of business, is that it depends. All three platforms are excellent tools that can make building a professional website easier than the old-fashioned way of coding from scratch. However, WIX, Squarespace and WordPress are all targeting slightly different audiences and have designed and improved […]

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TechTO October 2019

TechTo Knows How to Engage a Crowd

How was the TechTO October 2019 event? Is it worth three hours of your time each month? TechTO is one of the most impressive monthly industry events in Toronto. The way they involve their community, run the event and display a wide diversity of technology companies at all stages of growth keeps the events interesting, […]

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What is Social Commerce

Understanding Social Commerce

How did social commerce evolve? Social media, a platform created for entertainment and connecting with old friends has become the superweapon of marketers. Although it started as a common online space for meeting people, over time, like-minded people started to create their own community and spoke about their shared interests. This included the products they […]

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LinkedIn Network New Initiatives Marketing

Warm up Your LinkedIn Network – Here’s How…

LinkedIn! Ah, LinkedIn the official “business social network.” I want you to think about LinkedIn as a business networking event.  To use it well, you’ll want to be posting and commenting on and sharing information on your business, in your industry, what’s happening in your industry. Perhaps this includes information about or things you learned […]

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show up on social media New Initiatives Marketing

What are the Tricks to Show up in People’s Social Media Feeds?

This was a legitimate question I was asked by a very responsible business owner, “What are the tricks to show up in people’s social media feeds?” I can absolutely understand where the question comes from. Out of frustration. Businesses feel like they are trying to do everything possibly right with social media and aren’t getting […]

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employee advocacy New Initiatives Marketing

Is Employee Advocacy on Social Media Effective?

Best bang for the buck! Isn’t everyone looking for that? No matter if it is buying a house, travel deals or social media marketing, people want to know where to focus their efforts on the biggest return with the least financial output. The official question asked which started this article was “Where do we put […]

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