As a B2B CEO, you’ve grown your organization on the back of a great product and a highly skilled sales team. But now that you’ve reached the $3 to $10 million revenue mark, you’ve noticed that growth is beginning to slow, and hiring more and more salespeople is no longer working to move the revenue needle.
It’s time to invest in marketing. And not just a random campaign here or there – serious marketing. You know it’s time to create the right marketing strategy, and get a real marketing system in place to support your customer journey and sales team.
So what is your best next step?
If you’re at the stage where you don’t have the time or budget to hire an in-house Chief Marketing Officer (CMO) and full in-house B2B marketing team… and you need marketing support, now… a Fractional CMO is likely your best option.
So why is a Fractional CMO a great option for a B2B company at your stage? Think of a Fractional CMO as a strategic collaborator with deep marketing expertise. They are not just here to discuss marketing theories – they bring tangible benefits that can shape the trajectory of your business.
When B2B CEOs realize they need marketing help, one of the biggest and most common mistakes they make is trying to save money by hiring a single junior or mid-level marketing person to do “everything”.
One reason this is a mistake is that in today’s complex marketing world, it’s no longer possible for one marketing person to have all the skills and experience to execute every marketing activity, let alone the bandwidth to do so.
However, the biggest reason this is a mistake is because a junior or mid-level marketing person simply doesn’t have the strategic or leadership experience yet to really understand your business goals and create the right marketing strategy and set the right course from the beginning.
That’s why it’s so important to engage a Fractional CMO first. They can help you create your right marketing strategy and then guide you in making your next important marketing decisions, including who to hire or outsource to next.
Is a Fractional CMO Right for You?
Fractional CMOs offer flexibility and expertise without the long-term commitment and expense of hiring a full-time CMO. You access high-level marketing guidance without the need for a permanent executive-level hire. Best of all, you get the instant senior marketing leadership you need, now.
To help you make important decisions around hiring and working with a Fractional CMO, we’ve created a comprehensive eBook: The B2B CEO’s Ultimate Guide to Hiring & Working With a Fractional CMO.
In this eBook, we walk you through the six most important questions B2B CEOs need to answer in order to build their first marketing team and choose the right marketing model for their stage of business:
Jen Kelly leads New Initiatives Marketing, Inc., a Fractional CMO & Expert B2B Marketing Team company. Since 2009, our team of senior marketing leaders and expert marketing specialists has been helping B2B CEOs with the strategic leadership and real-world marketing execution needed for practical, long-term results.