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All posts by Jennifer Kelly

customer journey New Initiatives Marketing

How to Think About Your Customer’s Journey

You may be wondering why the sales funnel aka buyer’s journey matters… Marketers have long held to the idea of the marketing and sales funnel. This is a concept that suggests you start with a large target group and somehow squeeze a few clients down through the small end of the funnel. What happens though, at […]

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social media for business 7 tips to finally get started New Initiatives Marketing

Social Media for Business – 7 Easy Tips to (finally) Get-Started

Using Social media as an individual is a very different experience than using social media for business. Your personal social media stream is a reflection of your personality and a variety of interests. It’s much less structured, less curated, and more free and open. Using social media for your company is a different experience, one […]

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outsourcing online reviews

Business Tip – Start Outsourcing Online Reviews

Managing your company’s online reviews is a vital piece of your online reputation. This engagement can be time-consuming to do well. Best results come when you solicit reviews soon after your customer makes a purchase or has a positive experience with some part of your business service. Outsourcing online reviews may be a good option […]

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Why Online Reviews Matter

Five Stars: The Importance of Online Reviews to Your Sales

  How often do you find yourself choosing to watch the Netflix shows with the highest ratings, or browsing Amazon for 5-star product listings? Online reviews are surely changing the way that we utilize services and shop for products while on the web. Decision making has become a community-based and public endeavour, and positive reviews […]

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Outsource Content Marketing

Content Marketing – Outsource That Headache to Us

  There are so many things to consider when implementing your content marketing strategy. It’s enough to overwhelm any busy entrepreneur or even the savviest of business owners. Why not outsource content marketing and save your sanity? Understanding how to use the right keywords, knowing the best way to promote, making sure the content is […]

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Why Content Marketing Is So Important for Your Business Growth

Why Content Marketing Is So Important for Your Business Growth

  When you think about online marketing, the real meat comes in the form of content. The word content is thrown around today to mean numerous things. When you hear “content” just think “information”. It could be videos, live streaming, blogs, infographics, and more.  Without information, how would customers get to know about your product? […]

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Marketing Strategy

How an Outsourced Marketing Company Will Help You Win

As owner or CEO, you lead your team toward reaching your specific revenue and operational goals. You have to wrangle a seemingly never-ending to-do list. Less urgent items get shifted to the bottom of the list. In most cases, creating a marketing strategy is one of the priorities you know you need to do, but […]

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Marketing Strategy Charge Forward With Confidence!

Marketing Strategy: Charge Forward With Confidence!

The ideal marketing strategy supports your business goals. All activities in your business are connected, you want to be sure each is supported by and supportive of each other. A marketing strategy helps keep you focused on your business goals, and provides a lens to evaluate any opportunities that present themselves. This too keeps you away […]

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Outsourced Marketing Company revives CEO blog for thought leadership

Top Business Leaders’ Excuses for Not Blogging

More often than not, the business leaders I work with give me all kinds of reasons why a blog can’t work for them. Which of the six do you resonate with most?   1. Do I Really Need to Blog? Yes. Please refer to this article. 2. I Don’t Know What to Say This is […]

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Company blog New Initiatives Marketing

7 Ways to Boost Sales and Conversions with a Helpful Company Blog

If you ever find yourself asking, “Does my business really need a company blog?” The answer is probably… yes. Blogs are an effective tool for businesses to connect with their existing and potential customers. A blog is a way to improve a company’s online visibility, answer questions, share a point of view and educate your […]

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