All posts by Jennifer Kelly
11 Signs It’s Time to Hire a Fractional CMO
B2B CEOs often realize it’s time to engage a Fractional Chief Marketing Officer (CMO) when they reach a certain trigger point. Maybe they reach a revenue plateau that’s hard to move past… Perhaps they notice that their current strategies for attracting and converting leads are no longer working… Or, they might be struggling to set […]
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Why Your B2B Firm Needs a Fractional CMO
As a B2B CEO, you’ve grown your organization on the back of a great product and a highly skilled sales team. But now that you’ve reached the $3 to $10 million revenue mark, you’ve noticed that growth is beginning to slow, and hiring more and more salespeople is no longer working to move the revenue […]
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What is a Fractional CMO? An Ideal Option for B2B
Are you looking for expert marketing guidance without the heavy costs and long-term commitment of a full-time hire? Or do you need marketing support, now – and don’t have time to waste investing in the longer-term process of hiring in-house? If so, a Fractional Chief Marketing Officer (CMO) might be the perfect fit for your […]
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Ask a Fractional CMO: Does Email Marketing Really Work?
This question came to us from a B2B leader who wanted to promote a new workshop, and assumed that the way to do that was through email marketing. But the company didn’t have email marketing set-up yet, and so they would be starting from scratch – and they wanted some assurances that email marketing really […]
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Ask a Fractional CMO: Do We Have a Leaky Buyer’s Journey?
In this episode of Ask a Fractional CMO, we answer this question from a B2B leader: “We have a revenue problem. How does fixing our buyer’s journey help?” In plain language, what this question is really asking is: Our revenue is slowing – why are more leads not the right answer? We love this question […]
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Ask a Fractional CMO: Sales Reps Can’t Close MQLs. We Need More Qualified Leads.
“Our sales reps can’t close MQLs. How do we bring in more qualified leads?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. Today, we’re diving into a common question we encounter in our Ask a Fractional CMO newsletter: “Our sales reps can’t close […]
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Ask a Fractional CMO: No Time for a B2B Marketing Strategy. We Just Need More Leads.
“Why do I need a marketing strategy? I just need a campaign right now to bring in more leads.” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. Today, we’re diving into a common question we encounter: “Why do I need a marketing strategy? […]
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Ask A Fractional CMO: Can You Guarantee Email Marketing Leads from the Start?
This month’s Ask a Fractional CMO question comes from a B2B leader: “We want to start email marketing. How many leads should we expect from our first email marketing campaign?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. I’m Jen Kelly, […]
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Ask a Fractional CMO: Which Comes First – Website or Rebrand?
This month’s Ask a Fractional CMO question comes from a B2B leader: “We are planning to redo our website and focus on company rebranding afterward. Can New Initiatives Marketing help?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. I’m Jen Kelly, […]
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Building Your First B2B Marketing Team? 6 Questions You Need to Answer
When it’s time to invest in B2B marketing, what are your next steps? Should you hire a Fractional CMO, staff up in-house or outsource? Have you grown your B2B firm to a certain level on CEO and sales-led initiatives alone? Is hiring more salespeople or making more calls no longer working to move the revenue […]
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