All posts by Jennifer Kelly
We Want to Rebrand Our B2B Company
What Do We Need to Know About Rebranding a Company? Rebranding a company is a strategic process. This involves changing, refining, or completely overhauling a company’s corporate image, visual identity, and messaging. It goes beyond merely changing a logo or tagline. A rebrand might be necessary for various reasons, such as: Company Evolution: The company […]
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Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear, and they were designed to be either watched live on video or listened to via audio. If you can, we strongly recommend listening to this episode […]
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Fears About Hiring a Remote Marketing Team
I hope this article will calm all your fears about hiring a remote marketing team to help with your company’s growth. I’ve put together a list of the top three common fears and why these fears are no longer realistic fears and shouldn’t stand in your way when considering hiring a remote, outsourced, or virtual […]
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How a Total Online Presence Audit (TOPA) Can Improve Your Business
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]
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Why Interview Your Customers?
Marketing Strategy: The results of your customer interviews will be their answers, feedback, and opinions on what you do well, should do better, and why they value doing business with your company. Taking this information to heart, and adjusting your messaging to reflect what your customers have shared with you, will result in clear messaging […]
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How My Small Business Started
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]
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Hesitant to Hire a Remote Marketing Agency?
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the peace of mind to confidently hire the best for your needs. “Remote” or “virtual” was an established way of working for many consultants, professionals, and service providers prior to the pandemic. In Canada, Statistics Canada […]
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Creating Repeat Customers Who Refer You
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]
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Your Website is Your Company’s 24/7 Salesperson
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically modern website is one of the most effective tools for your business. However, many websites may not be designed and optimized to work for your business to promote and support the sales process. Learn to think […]
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How to Choose the Right White Paper Topic
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used by B2B buyers to research and compare solutions. Their length, format, and style allow you to speak in more detail on a topic that is important, relevant, and useful to your […]
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