Category Archives for Business Relationships
Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear, and they were designed to be either watched live on video or listened to via audio. If you can, we strongly recommend listening to this episode […]
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Fears About Hiring a Remote Marketing Team
I hope this article will calm all your fears about hiring a remote marketing team to help with your company’s growth. I’ve put together a list of the top three common fears and why these fears are no longer realistic fears and shouldn’t stand in your way when considering hiring a remote, outsourced, or virtual […]
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How a Cold Call Resulted in Several Strategic Marketing Opportunities
If you ever get the chance to be involved in a published book project featuring yourself along with 9 other professionals from various industries, just go for it. It just may be the strategic marketing opportunity you are looking for. Through being involved in this book, and meeting the other women profiled, I’ve been introduced […]
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New Initiatives Marketing is WBE Certified – supplier diversity
What a way to start of 2016! We were awarded WBE certification. What is WBE Certification? It is a certification open to 51% women owned businesses that provides opportunities to meet the buyers of corporate contracts. In our case, this would be for marketing services. And the buyers of corporate contracts are large enterprises in […]
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Is Periscope a Threat to Conference Attendance?
Getting to Know Periscope Cell phones have revolutionized the way people communicate. It’s hard to remember a time when people could not only make a phone call from virtually anywhere, they could look up directions to the nearest grocery store, find a restaurant for dinner or pay a bill anytime, any place. Social media applications […]
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Set Up a Partner Event for Success
You’ve decided a partner event is a good idea for your business. You’ve read some examples of partner events and you’re ready to set this tactic in motion. The idea and strategy is one thing. Actually executing this marketing activity is another. This article will help you understand what action will lead to a successful […]
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Why Partner Events Increase Business Relationships
Hosting an industry event, seminar or workshop can be an ideal way to get in front of your potential clients and build business relationships. One way to do this is to partner with another company who has a complementary offering to a similar audience. Partner to increase your skills As an organizer of the event, partnering will get […]
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How to Use Twitter for Networking
As you’re out networking at events, you know you just can’t meet everyone. You meet those you can, and follow up afterwards. But what if there was a way to extend your reach after an event? There is. Twitter. Use Twitter to network Often times the event organizer will be tweeting throughout the event. More […]
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My Subcribers Opened My Email Newsletter – Now What?
It is always such a thrill to see how many people opened your company newsletter. What are you doing next? If you’re like most, you’ll just wonder about those who didn’t open your newsletter. Instead, let’s focus on what to do next with the people who did open your newsletter. These tips will be […]
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How to Get the Most Value Out of an Online Seminar
You’ve signed up for an online seminar. You expect to learn something about the topic. However, do you realize this seminar is an excellent opportunity to build your professional network? An online seminar is great way to save time if you are not able to get out to attend in-person networking events in your […]
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