Archive Monthly Archives: January 2019
Oversharing on Social Media
What’s the resistance to using social media for your company? Another reason I have heard from clients as to why they are not using social media to enhance their business promotion, is they have encountered people who are oversharing inappropriate content on social media. For example, they point to people are posting things about their […]
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Facebook Business Page Opportunities (Particularly if You’re a B2B Company)
One social media platform that should not be ignored is Facebook. I find the idea of Facebook for business is frequently met with resistance and comments including: “We are a tech company, we don’t need Facebook.” “We are B2B, Facebook is not the right platform for B2B companies.” “We are very focused on our industry, […]
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Opinion…Is Social Media Helpful for Your Business?
Let’s get to the heart of the resistance that some business owners have regarding using different social media platforms to grow their business. We have found that no other marketing channel we work with receives as much passionate resistance as social media. When we suggest channels such as podcasts, radio or billboards, depending on what […]
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What Happens in One Internet Minute
Updated for 2021 One of the most common questions that we get asked is, “What are the trends that are happening within social media?” The reason why this question is so difficult to answer is that there are so many things going on, and therefore too many to narrow it down to a handful of […]
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