Archive Monthly Archives: July 2013
(the) most effective b2b lead generation methods (??)
When I read this headline of an article first published on MarketingProfs.com I clicked over right away. I do a lot of work with b2b companies and effective lead generation (which is not easy) is always an element of marketing that is on my mind. If they had cracked the most effective methods, I was […]
Read More »AMA Toronto Summer Social BBQ
It’ll be a gorgeous night for a summer bbq, some marketing talk and meeting peers at the American Marketing Association-Toronto chapter (AMA-Toronto) social event tonight. These events are always fun. Folks are laid back and its great to meet others in the marketing industry, and as summer heats up and people go on vacation, there […]
Read More »How to work with a technical team (when you’re not technical)
To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined to do better as a marketer. Why? Two major reasons: it helps me better be able to execute marketing programs and be a better business professional. Creation When I’m working with a company that has a […]
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All tech marketing all day
Tomorrow, I’m attending Product Camp Toronto. This is a full-day of keynotes, seminars, 5 minute presentations, interesting hallway chats and workshops dedicated to all things product development, product management and product marketing. In this case, those three “product” terms refer to the tech sector. Here is a very broad and general explanation of the difference […]
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Poetic marketing execution
The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot to Chris Boothe for pointing it out to me and suggesting another angle. In short, during a time before highway billboards, a shaving cream company used “small” billboards in sequence […]
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Hesitant to execute your strategy? Start with a SWOT
Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it before. One of the ways to get around this, is to do a SWOT analysis. It helps you to see the positives about your team/company/position, and helps you to think critically about what some of […]
Read More »6 tips to surviving (and thriving) at speed networking events
New! On Twitter? Like quotes? Click to join our beta trial. I was a guest at a speed networking event yesterday morning hosted by the Canadian Association of Women Executives and Entrepreneurs (CAWEE). It was my first event of this kind at their group. Helpful Personally I like these types of events. It allows me […]
Read More »Help Your Sales Team: How to Set Up a Sales Channel With Distributors
One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business flowing and the dollars coming in the door. Sales is an area that needs to run smoothly in your business, and anything that can be done to help keep your […]
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What is marketing execution?
Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and years. Once your marketing strategy is in place, things must happen to bring about the desired change – that is the point of it all. The wonderful combination of visualization, […]
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Trust, transactions and relationships
It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often wonder why soft skills (emotional quotient) are not given more weight in this area. Just look at what they have to orchestrate to get results… In order to execute a […]
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