When it’s time to power your B2B Marketing Engine, let New Initiatives Marketing do the heavy lifting. 

Have you grown your B2B firm to a certain level on CEO and sales-led initiatives alone? Is hiring more salespeople or making more calls no longer working to move the revenue needle? Have you reached a sales plateau that is hard to move past?

Then this might be a sign that it’s time to invest more seriously in marketing. 

But what type of marketing support do you really need? 

You’ve likely hired marketing agencies in the past for specific tasks, like building your website or writing some content. But to continue your sales trajectory, hiring a marketing agency for one-off campaigns here and there may no longer be enough… 

  • It might be time to get serious about taking a more strategic and systematic approach to marketing… 
  • It might be time to bring in the marketing experts who really understand your business, your goals and your challenges at a strategic level… 
  • It might be time to bring in the marketing experts who can help you build a best-practices marketing foundation – the marketing strategy & system that will enable your sales teams to meet and exceed revenue expectations – and keep your business competitive and resilient over the long term. 

This is all possible. But a marketing agency alone is not going to make it happen. You need an expert B2B marketing team with CMO level leadership at the wheel. And that’s where NIM comes in…

We’re Not a Marketing Agency. We’re Your Fractional CMO & Expert B2B Marketing Team. 

When your B2B firm has outgrown one-off campaigns and random acts of marketing, you may be thinking it’s time to invest in hiring an in-house CMO, VP of Marketing, or Product Marketing Manager. 

While building an in-house marketing team may be your long term goal, this is a process that takes time – time you may not have right now. 

But did you know that there’s an alternative to hiring in-house? An alternative that gives you an instant marketing team and the strategic senior level expertise you need right now

As your Fractional CMO & Expert B2B Marketing Team, New Initiatives Marketing is that alternative. 

Our fractional model is specifically designed for mid-sized B2B firms that need a more strategic approach to marketing to move past sales plateaus, but don’t have the in-house senior marketing expertise to create the plan and guide the ship, or the tactical marketing resources to make it happen. Or the time to hire, train and ramp-up an in-house CMO and marketing team right away.  

As your Fractional CMO and Expert B2B Marketing Team, you get instant access to the senior level strategic guidance you need along with a team that can make things happen: 

  • Your Fractional CMO has a deep background in leading marketing and enabling sales for multiple complex B2B firms, and will quickly get up to speed on your business and goals, and create the marketing strategy & action plan you need right now. 
  • Under the guidance of your Fractional CMO, members of your Expert B2B Marketing Team will be pulled in as needed to implement your marketing strategy, set-up your marketing system, enable your sales teams, and execute your ongoing marketing. 

So if you need strategic marketing and tactical expertise now to support your business and sales goals, NIM’s Fractional CMO & Marketing Team is your answer.

Meet the New Initiatives Marketing Team

Jen Kelly New Initiatives Marketing CEO

Jen Kelly, Founder and Fractional CMO

Since 2009, Jennifer Kelly has run New Initiatives Marketing Inc. (NIM). Our focus is on partnering with our B2B CEO clients as their Fractional CMO & Expert B2B Marketing Team to create, implement and execute effective marketing strategies. Some clients call us their instant marketing leaders and tactical team, and others refer to us as “quarterbacking all our marketing stuff.”

NIM works as the outsourced marketing department for companies who don’t have a marketing team, and need one now. By marketing team, we mean the senior leadership you need to create a real marketing strategy to support your business goals, along with all the specialized tactical marketing expertise you need to execute on your plan. We provide a faster alternative to hiring in house, when you need support right away. 

Jen created, developed and launched a Twitter inspirational quotes service called Nimble Quotes (nimblequotes.com). This service posts inspirational and motivational quotes to subscribers Twitter accounts as if they’ve tweeted the quotes themselves. We can’t talk business all the time, so quotes can be a way to connect emotionally with an online audience you are wanting to build rapport with.

Prior to starting NIM, Jen spent 17 years in the marketing departments at big brands such as Future Shop, the Financial Times UK, Siemens and Motorola.

A keen interest in international business led her to pack her bags for Dublin, Ireland and later, London, UK to experience living and working overseas in a professional capacity. Three years abroad deepened her understanding of other cultures, international business and an appreciation for how complex effective global marketing can be.

Jen was on the leadership team that brought the first TEDxWomen event to Toronto in 2013, and again in 2015.

Published in 2016, Jen’s entrepreneurial story is a chapter feature in the book Breaking Barriers by Trish Tonaj – available online and in Indigo bookstores.

Nicole Croizier – Fractional CMO
Nicole Fractional CMO

Nicole Croizier is a Master Certified Marketing Consultant and Master Certified Coach with more than
20 years of strategic marketing experience. She holds a degree in Communication from Simon Fraser
University and has 16 years of strategic marketing experience in the B2B and high technology world,
including roles with noted Vancouver technology firms ACL Services (now Galvanize), Zadall Systems
Group (now TechRx), Class Software (now ActiveNetwork), and Teligence Communications.

Her experience ranges from launching start-up companies and acting as a one-woman marketing
department to leading the marketing team for a large software firm and managing a $15 million brand.
In 2012, Nicole left the corporate world to found the consulting firm Corner Your Market. She
partnered with the leading marketing brand Duct Tape Marketing in 2012, and HubSpot Inbound
Marketing in 2013. Since 2012, Nicole has supported business owners in better understanding,
communicating and marketing their businesses by taking a strategy-first approach to marketing and
installing powerful and practical marketing systems.

Her clients have included medical device technology company Pyng Medical, whom she supported as
their Fractional CMO/Outsourced VP of Marketing for five years, and high-tech firms focused on
optometry and healthcare management, GPS golf and resort management, construction workflow,
mobile business solutions, and electronics manufacturing.

Today, Nicole has joined forces with Jennifer Kelly and New Initiatives Marketing to provide a powerful
combination of VP level marketing expertise and the collaborative marketing team many companies
really need in order to achieve their marketing and business goals. She also coaches and mentors
business owners and marketing personnel, teaches business and marketing classes, and helps
companies find and hire the right marketing personnel.

Kevin Mcisaac – Partner

Kevin and Jen met in college while studying marketing. Kevin is responsible for business development, mergers, acquisitions and sales strategy for select clients.

Greg Bridges – Hubspot Consultant, Content Writer

Greg works with our Hubspot clients, helping to get content working for them. Greg also leads many of our client blog writer calls with CEOs, Company Owners and Sr. Leadership Team Members. Greg’s got a way of getting the most important information out of your company’s most important people and producing their blogs, white papers and articles that work to raise your executives’ profiles online and drive awareness and preference for your company’s products or services.

Ashley Campbell – Creative Director

Ashley keeps our clients’ visuals looking sharp and on-brand. She’s created logos for our billion-dollar clients and social media backgrounds for our local small business clients. No client’s design requirement request is too big, too small or too vague.

Angela Gates – Content Writer

Anglea has been writing with us since 2017 producing blogs, articles, social media posts, white papers, ebooks and web copy for our clients. Angela is quickly able to capture the voice and point of view of our clients and produce written content that is effective, helpful and meaningful for their customers.

Karen Fasulo – Client Operations

Karen joined the team in the summer of 2019 and along with Cassandra ensures your marketing work is done and done! Karen works with specific clients to keep their marketing operations running smoothly. She coordinates our research teams, freelancers, experts, and other professionals on your marketing team. She leads the project managing of your writing, design, social media, content, ad campaigns, direct mail campaigns, trade shows, email marketing, reporting and other marketing initiatives as required by your marketing strategy.

NIM and Duct Tape Certification

New Initiatives Marketing is Duct Tape Marketing Certified

NIM became Duct Tape Marketing certified in 2015.

When you hire a certified Duct Tape Marketing Consultant, you are getting years of ever-evolving marketing experience at your fingertips. You gain access to a proven process that has worked on clients of all sizes over and over again, and your certified Duct Tape Marketing Consultant will use it to ensure success for your business.

Experience on Your Side

The Duct Tape Marketing Consultant goes through a rigorous initial training, and trainings throughout the year, every year. Being a part of the Duct Tape Marketing Consultant Network means:

  • 100+ consultants worldwide serve as a sounding board with connections, ideas and feedback to get the best client results
  • Predictable results with the Duct Tape Marketing System methodology
  • Ongoing training webinars keep your consultant up-to-date with the latest developments in marketing and communications
  • Your consultant is invited to events several times a year for business development and networking
  • Thorough online training certification as well as hands-on implementation of the Duct Tape Marketing System
  • Access to the best marketing software and tools including things that will develop clear reports, pull competitive analytics and bolster your testimonials

Proven Marketing System

Duct Tape Marketing was developed over 20 years ago as a way to install a turnkey marketing system into businesses. John Jantsch, its founder, has written several books and earned accolades from Forbes, CNBC, the New York Enterprise Report and even reached the Wall Street Journal bestseller list.

We Couldn’t Have Said it Better:

Michael Gerber said Duct Tape Marketing is “just like its namesake – Duct Tape – it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.”

“CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.” – Seth Godin, author of Purple Cow

“John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.” – John Battelle, cofounding editor of Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture