Category Archives for Sales
Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear, and they were designed to be either watched live on video or listened to via audio. If you can, we strongly recommend listening to this episode […]
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How to Think About Your Customer’s Journey
You may be wondering why the sales funnel aka buyer’s journey matters… Marketers have long held to the idea of the marketing and sales funnel. This is a concept that suggests you start with a large target group and somehow squeeze a few clients down through the small end of the funnel. What happens though, at […]
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7 Ways to Boost Sales and Conversions with a Helpful Company Blog
If you ever find yourself asking, “Does my business really need a company blog?” The answer is probably… yes. Blogs are an effective tool for businesses to connect with their existing and potential customers. A blog is a way to improve a company’s online visibility, answer questions, share a point of view and educate your […]
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Buyer’s Journey: How Many Places Do We Have to Be?
Image via MarketingProfs.com We can often feel as though we have mastered our marketing simply by having a website. The reality is that it takes work to generate business through a website; adding a URL to a business card isn’t going to get it done. The information superhighway is loud and energetic, congested and jammed with […]
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The Buyer’s Short List – Are You On it?
The process seems simple: your company has products to sell, customers come to buy them. If you’ve been in business for very long, however, you know that it never works that easily. Moving your potential customer from knowing about you, to liking and trusting enough to buy from you is a complex journey. And more than […]
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The Truth about Your Marketing Budget
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that they ‘should’ market, they determine a dollar amount to be put towards their marketing efforts, lumping every form of marketing into one broad category. This makes it difficult to determine what is actually being spent […]
Read More »Fastest Social Growth on Twitter… From Grandparents
One of the neat things I get to do most Thursdays at noon, is moderate a live online marketing seminar put on by MarketingProfs (a client of ours). Experts in sales, social media and search drop by to educate us for about an hour, followed by 30 mins of live audience Q&A. Recently Jill Rowley was the guest […]
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Please Do Not Launch Your Marketing Strategy This Way
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business, and who your ideal customer is. While there is (I’m guessing) an obvious need for your product, you aren’t really sure that marketing works because you don’t seem to be […]
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Poetic marketing execution
The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot to Chris Boothe for pointing it out to me and suggesting another angle. In short, during a time before highway billboards, a shaving cream company used “small” billboards in sequence […]
Read More »Help Your Sales Team: How to Set Up a Sales Channel With Distributors
One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business flowing and the dollars coming in the door. Sales is an area that needs to run smoothly in your business, and anything that can be done to help keep your […]
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