Category Archives for Project Management
Hesitant to Hire a Remote Marketing Agency?
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the peace of mind to confidently hire the best for your needs. “Remote” or “virtual” was an established way of working for many consultants, professionals, and service providers prior to the pandemic. In Canada, Statistics Canada […]
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Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by handing over work you need doing to an expert, you’re guaranteed success. There are many moving parts with marketing and often what happens is several pieces are outsourced to experts, […]
Read More »3 Common Billing Mistakes With Marketing Projects
New! On Twitter? Like quotes? Click to join our beta trial. In our line of work, executing marketing strategies, the very nature of it requires that we work with or bring in partners, suppliers or independent professionals to help complete the project. Typically, our go-to people and companies are ones we’ve worked with previously. However, […]
Read More »Making Multi-Time Zone Team Calls Work – 3 Tips
You’re leading the meeting next week for the first time. Sounds simple. The only thing is that all attendees are based in different cities around the country (or globe). Each in a different time zone, and all will need to be on the conference call. How are you going to plan and implement such a task to […]
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How a Marketing Project Manager Keeps Your Clients Happy
Really effective marketing project managers can work wonders. They can keep the team together, ensure the technical “stuff” gets developed, bring in milestones on time, and know that the creative just absolutely needs to be showcased properly. But all this is on your team side. What about client side? How can your marketing project manager […]
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Why You May Need a Marketing Project Manager and Where to Find One
Last week I was chatting with a colleague of mine. She was expressing her irritation over a marketing project that caused her a lot of frustration. “My project manager was great at all the project management stuff. But when things went off the rails, all he could do was tell me that we were over […]
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Please Do Not Launch Your Marketing Strategy This Way
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business, and who your ideal customer is. While there is (I’m guessing) an obvious need for your product, you aren’t really sure that marketing works because you don’t seem to be […]
Read More »Team dynamics – tips for riding out the storming phase
Whenever people get together to form a project-team, client-team, volunteer team etc., there are four stages the team will go through, and must go through, as part of normal team dynamics. You may have heard of them: forming, storming, norming, performing as Bruce Tuckman first explained it to us. There are good descriptions of this […]
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How to Run an Internal Kick-off Meeting
New! On Twitter? Like quotes? Click to join our beta trial. This article is about the project kick-off meeting, a meeting with your team only—no client—and gives the reasons why such a meeting should be on your radar. I’ve also included some suggestions on what topics to cover during the meeting. Another Meeting! Like we […]
Read More »Avoiding Meeting-time Ping Pong
You can relate, I’m sure. An email the other day said “…let’s meet on the phone to discuss, let me know when next week is good for you.” I had this strange feeling that meeting-time ping pong was about to start. What is meeting-time ping pong? This is my name for the situation that occurs […]
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