Category Archives for Local SEO
Online Directories: Unlock This Best Kept Secret
When you hear about online directories, what comes to mind? Each time I bring up the subject of online directories, to be honest, it is met with a thud. They are not fancy, not exciting and require some old-fashioned time-sucking data entry, but they are an essential component to help your business get found online. […]
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Online Directories: How They Help Your Local Business Get Found
What is an Online Directory? An online directory is a submission-based online service. You secure your entry by “claiming” your listing. Typically they are free, or free to start with a paid option unlocking more features for your listing. Typical information listed include a company’s name, address, phone number, hours of operation, website, social media […]
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Google My Business: Why It’s The Key to Ranking Your Local Business
For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]
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How SEO Impacts Your Sales
Search engine optimization (SEO) is a big term that gets thrown around a lot these days. But what does it really mean? For many business owners, this term is an enigma wrapped in a mystery, complicated like the stock market or a particularly troublesome math equation. You’ll hear the explanation that SEO means that […]
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The Local SEO Playbook – Your Guide to Local Rankings
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. First, view this quick and informative video to understand what search engine optimization (SEO) means. Don’t worry, ranking locally for the kinds of things your prospects are […]
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Why Page One on Google Is Your New Business Card
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs (search engine results pages) amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend […]
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