Category Archives for Implementation and Execution
Marketing Strategy: Reaching High Performers in International Markets
This is the first in a series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire you to introduce a marketing concept for your business that is not currently used in your industry. Multidisciplinary High-Performance Coach Trish Tonaj leads Phaze2inc, a corporate health and wellness company […]
Read More »
How to Make Your Next Company Trade Show a New Business Development Machine
Is exhibiting at a trade show in your near future? If so, set yourself up to be a business development machine for those key days during the show. Here’s how to get people to know you are at the show, have an opportunity to like what you are doing and get on the road to […]
Read More »
Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by handing over work you need doing to an expert, you’re guaranteed success. There are many moving parts with marketing and often what happens is several pieces are outsourced to experts, […]
Read More »
3 Kinds of Video to Use in Your Marketing
You’ve probably heard that it is more important than ever to use video in your marketing materials. You may agree, but be wondering HOW to do this. What type of video should you use? What would you say? Do you have to be in the video? I’ve found three examples of videos from three different […]
Read More »
Buyer’s Journey: How Many Places Do We Have to Be?
Image via MarketingProfs.com We can often feel as though we have mastered our marketing simply by having a website. The reality is that it takes work to generate business through a website; adding a URL to a business card isn’t going to get it done. The information superhighway is loud and energetic, congested and jammed with […]
Read More »
Mileage From Existing Content
There are just under 1 billion websites on the internet, churning out content every day. Is the answer to produce more content? How about repurposing the information you’ve already invested in? What is the most efficient use of marketing that maximizes the investment you’ve already made? Here are 3 simple ways to get more mileage out […]
Read More »
More Mileage Out of Your Blog Post
Increase your blog mileage before anything else Does this sound familiar? You spend time writing your blog post. You put it online. You share it to your social networks (once). You wonder why it doesn’t get more exposure. Frustrating. Write once, share 75 times OK, maybe not 75 times. But you get the idea. Why not take […]
Read More »
Conversation Starters for Event Organizers
I was at a networking event last week. I started talking to a woman who turned out to be the organizer of the evening. As our conversation ended she said “Well go and mingle.” And with a sigh she continued “No one seems to want to talk to anyone else, they all just sit down […]
Read More »
The Secret to an Effective Workshop? Flawless Execution
How a focus on execution can help your workshop: 7 steps Delivering a workshop can be one of the best ways to share your knowledge and get in front of your future clients. While the content of your talk needs to be relevant, helpful and insightful, you must put just as much care into the […]
Read More »
Four Little-Known Steps to Improving Your Digital Marketing
Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements. Some easily made changes can produce more results and a better use of your digital marketing efforts. In many organizations, one person may have responsibility for email marketing, another for events*, another for social media and yet another for […]
Read More »