Category Archives for Fractional CMO
Fractional CMO vs. Marketing Agency – What’s the Difference? Ask a Fractional CMO
In this month’s Ask a Fractional CMO newsletter and video, we address a common question we hear from B2B founders and CEOs: What is a Fractional CMO, how are they different from working with a marketing agency, and which one do I need right now? Watch the video answer right here: So what is a […]
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What is a Fractional CMO? An Ideal Option for B2B
Are you looking for expert marketing guidance without the heavy costs and long-term commitment of a full-time hire? Or do you need marketing support, now – and don’t have time to waste investing in the longer-term process of hiring in-house? If so, a Fractional Chief Marketing Officer (CMO) might be the perfect fit for your […]
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Messy Marketing? A Fractional CMO Can Help
If you’re like many B2B CEOs, you’ve grown your company on mainly sales-led initiatives with ad-hoc marketing for various campaigns or activities here and there. Over the years, this ad-hoc marketing has become scattered and messy. You’ve engaged various different marketing agencies and contractors. One agency created your eBooks. Another agency set up your SEO. […]
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Ask a Fractional CMO: Sales Reps Can’t Close MQLs. We Need More Qualified Leads.
“Our sales reps can’t close MQLs. How do we bring in more qualified leads?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. Today, we’re diving into a common question we encounter in our Ask a Fractional CMO newsletter: “Our sales reps can’t close […]
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Ask a Fractional CMO: No Time for a B2B Marketing Strategy. We Just Need More Leads.
“Why do I need a marketing strategy? I just need a campaign right now to bring in more leads.” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. Today, we’re diving into a common question we encounter: “Why do I need a marketing strategy? […]
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Ask a Fractional CMO: Which Comes First – Website or Rebrand?
This month’s Ask a Fractional CMO question comes from a B2B leader: “We are planning to redo our website and focus on company rebranding afterward. Can New Initiatives Marketing help?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. I’m Jen Kelly, […]
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Typical B2B Marketing Department Hiring Mistakes & How to Avoid Them
When B2B CEOs realize it’s time to build their first marketing team, they run into common hiring mistakes that can have costly consequences. These missteps can lead to wasted time, resources, and missed growth opportunities. By understanding these pitfalls and their underlying causes, you can proactively avoid them and build a high-performing marketing team from […]
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Hire In-House or Outsource? Comparing B2B Marketing Models and Options
When it comes to building a successful B2B marketing team, CEOs have several options to consider. These include whether to hire an in-house team, outsource to marketing agencies, hire a Fractional Chief Marketing Officer and marketing team, rely on contractors and freelancers, or opt for a DIY approach. Each option has its benefits and challenges, and […]
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Navigating the Complexities of B2B Marketing
Today’s B2B marketing landscape is more complex than ever before. As a CEO, understanding these complexities at a high level can help you make informed decisions around your best first steps when it comes to making a more serious investment in marketing and choosing the marketing model that best fits your company. Here are some […]
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Demystifying B2B Marketing: A Step-by-Step Guide for CEOs
As a B2B CEO, when you’ve reached the point when you know you need to invest more seriously in marketing, choosing the marketing model, approach and methods that are best for your company is not an easy task. Why? Because B2B marketing today has become so complex and there are so many marketing options to […]
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