Category Archives for Action Plan
Warm up Your LinkedIn Network – Here’s How…
LinkedIn! Ah, LinkedIn the official “business social network.” I want you to think about LinkedIn as a business networking event. To use it well, you’ll want to be posting and commenting on and sharing information on your business, in your industry, what’s happening in your industry. Perhaps this includes information about or things you learned […]
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Twitter for Business Growth
Here’s how I would like you to think about Twitter to grow your business… If you have a look at the photo at the top of this article, you will see it’s an open-air/ open-plan office. No walls, no offices, everybody is at their own workstation. At any moment any of those people in the picture […]
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Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by handing over work you need doing to an expert, you’re guaranteed success. There are many moving parts with marketing and often what happens is several pieces are outsourced to experts, […]
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Purpose of an Email Newsletter
Email newsletters. You may like them or hate them. You may have too many of them clogging up your inbox. However, the email newsletter can be one of the best ways to keep top of mind with your existing and potential customers. Here are some reasons to consider adding an email newsletter to your marketing activities. […]
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Set Up a Partner Event for Success
You’ve decided a partner event is a good idea for your business. You’ve read some examples of partner events and you’re ready to set this tactic in motion. The idea and strategy is one thing. Actually executing this marketing activity is another. This article will help you understand what action will lead to a successful […]
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More Mileage Out of Your Blog Post
Increase your blog mileage before anything else Does this sound familiar? You spend time writing your blog post. You put it online. You share it to your social networks (once). You wonder why it doesn’t get more exposure. Frustrating. Write once, share 75 times OK, maybe not 75 times. But you get the idea. Why not take […]
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How to Use Hashtags on Twitter
If you are new to promoting your business on Twitter, and are a little fuzzy about what a hashtag is and why it matters, this post is for you. What are Twitter hashtags? Hashtags serve an important purpose on Twitter. Think of hashtags as keywords. Just as you type certain words into Google when you […]
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My Subcribers Opened My Email Newsletter – Now What?
It is always such a thrill to see how many people opened your company newsletter. What are you doing next? If you’re like most, you’ll just wonder about those who didn’t open your newsletter. Instead, let’s focus on what to do next with the people who did open your newsletter. These tips will be […]
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How to Get the Most Value Out of an Online Seminar
You’ve signed up for an online seminar. You expect to learn something about the topic. However, do you realize this seminar is an excellent opportunity to build your professional network? An online seminar is great way to save time if you are not able to get out to attend in-person networking events in your […]
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How To Get More Mileage Out of Your Content
A quick Google search of this topic came up with 16 million results. I scanned the first page to see if anyone was talking about what I mean, and I saw a lot of great strategies for repurposing your existing content by putting it into other formats. For example, you can take a series of […]
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