Ask a Fractional CMO: Does Email Marketing Really Work?

By Jennifer Kelly

This question came to us from a B2B leader who wanted to promote a new workshop, and assumed that the way to do that was through email marketing. But the company didn’t have email marketing set-up yet, and so they would be starting from scratch – and they wanted some assurances that email marketing really […]

Do you have a leaky B2B marketing funnel?

Ask a Fractional CMO: Do We Have a Leaky Buyer’s Journey?

By Jennifer Kelly

In this episode of Ask a Fractional CMO, we answer this question from a B2B leader: “We have a revenue problem. How does fixing our buyer’s journey help?” In plain language, what this question is really asking is: Our revenue is slowing – why are more leads not the right answer? We love this question […]