Ask a Fractional CMO: Sales Reps Can’t Close MQLs. We Need More Qualified Leads.

By Jennifer Kelly

“Our sales reps can’t close MQLs. How do we bring in more qualified leads?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. Today, we’re diving into a common question we encounter in our Ask a Fractional CMO newsletter: “Our sales reps can’t close […]

Ask a Fractional CMO: No Time for a B2B Marketing Strategy. We Just Need More Leads.

By Jennifer Kelly

“Why do I need a marketing strategy? I just need a campaign right now to bring in more leads.” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. Today, we’re diving into a common question we encounter: “Why do I need a marketing strategy? […]