Ask A Fractional CMO: Can You Guarantee Email Marketing Leads from the Start?

By Jennifer Kelly

This month’s Ask a Fractional CMO question comes from a B2B leader: “We want to start email marketing. How many leads should we expect from our first email marketing campaign?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. I’m Jen Kelly, […]

Ask a Fractional CMO: Which Comes First – Website or Rebrand?

By Jennifer Kelly

This month’s Ask a Fractional CMO question comes from a B2B leader: “We are planning to redo our website and focus on company rebranding afterward. Can New Initiatives Marketing help?” Welcome to another edition of Ask a Fractional CMO, the monthly newsletter where we tackle pressing questions in the B2B marketing landscape. I’m Jen Kelly, […]