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Archive Monthly Archives: June 2023

NIM Fractional CMO explains rebranding a B2B company

We Want to Rebrand Our B2B Company

What Do We Need to Know About Rebranding a Company?Rebranding a company is a strategic process. This involves changing, refining, or completely overhauling a company’s corporate image, visual identity, and messaging. It goes beyond merely changing a logo or tagline.A rebrand might be necessary for various reasons, such as:Company Evolution: The company has outgrown its […]

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