How a Total Online Presence Audit (TOPA) Can Improve Your Business

By Jennifer Kelly

Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]

New Initiatives Marketing Blog Why your customers need to be interviewed heart

Why Interview Your Customers?

By Jennifer Kelly

Marketing Strategy: The results of your customer interviews will be their answers, feedback, and opinions on what you do well, should do better, and why they value doing business with your company. Taking this information to heart, and adjusting your messaging to reflect what your customers have shared with you, will result in clear messaging […]