Archive Monthly Archives: December 2021
How to Choose the Right White Paper Topic
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used by B2B buyers to research and compare solutions. Their length, format, and style allow you to speak in more detail on a topic that is important, relevant, and useful to your […]
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What Is Basic Content and Why Do Your Customers Want It?
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]
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What is a White Paper?
White papers – the foundational piece of your next B2B marketing campaign Today’s marketing takes place online. Organizations of all sizes can reach new customers, build stronger relationships, and demonstrate the value of their solutions and expertise. Content is one of the most effective digital marketing tools. Defined by HubSpot as “the process of planning, […]
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Is WIX, Squarespace or WordPress Best for Your Company’s Website?
The answer to this question, like many questions in the world of business, is that it depends. All three platforms are excellent tools that can make building a professional website easier than the old-fashioned way of coding from scratch. However, WIX, Squarespace and WordPress are all targeting slightly different audiences and have designed and improved […]
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