As owner or CEO, you lead your team toward reaching your specific revenue and operational goals. You have to wrangle a seemingly never-ending to-do list. Less urgent items get shifted to the bottom of the list. In most cases, creating a marketing strategy is one of the priorities you know you need to do, but […]
Read More »The ideal marketing strategy supports your business goals. All activities in your business are connected, you want to be sure each is supported by and supportive of each other. A marketing strategy helps keep you focused on your business goals, and provides a lens to evaluate any opportunities that present themselves. This too keeps you away […]
Read More »