New Initiatives Marketing is WBE Certified – supplier diversity

By Jennifer Kelly

What a way to start of 2016! We were awarded WBE certification. What is WBE Certification? It is a certification open to 51% women owned businesses that provides opportunities to meet the buyers of corporate contracts. In our case, this would be for marketing services. And the buyers of corporate contracts are large enterprises in […]

Buyer’s Journey: How Many Places Do We Have to Be?

By Jennifer Kelly

Image via MarketingProfs.com We can often feel as though we have mastered our marketing simply by having a website. The reality is that it takes work to generate business through a website; adding a URL to a business card isn’t going to get it done. The information superhighway is loud and energetic, congested and jammed with […]