Archive Monthly Archives: August 2013
Marketing Execution = F1 Pit Crew
This week over at the great blog of MarketingProfs, they turned their attention to marketing execution/marketing operations. Notably, a favourite subject of mine. Both terms (marketing execution and marketing operations) seem to be used interchangeably and mean slightly different things at different companies. Laura Patterson wrote the excellent post on marketing operations that caught my eye. She […]
Read More »Why Did You Ask Me To Join Your Project?
After asking someone I’ve know professionally for 10 years to join my project, she hit me with this “why did you ask me to join your project?” This caught me off guard, and I was quite taken back by the question. In all the projects I have run, when asking someone to join I usually get […]
Read More »How To Find Experts (part 2 of 2)
How To Find The Experts You Had No Idea You Needed In part one of this post, I explained some tips that have worked for me when I needed to find the great people I like to, and need to work with on the various projects I’m involved in. This post will focus on how […]
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How To Be Like Google
I was listening to the Six Pixels of Separation podcast the other day and James Altucher was the guest. During the podcast, I found out about his new book called Choose Yourself. I bought it that day and finished it within a week. That’s not really saying much, it is a short (and very good) […]
Read More »How to find experts (part 1 of 2)
Ok, so the word “expert” may be relative and it may make you immediately think of a Dilbert cartoon. However, there may come a point in time when you need to find someone who does “x”. Be it a writer, a designer, a programmer… most likely though, unless you’ve been actively looking for these folks […]
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