Small Business Marketing Archives

Category: Small Business Marketing

Why You Need To Tell Your Client What You Are Doing

This may seem obvious. You are hired to do something because you have skills that are better or faster than what your client can do

Marketing Execution = F1 Pit Crew

This week over at the great blog of MarketingProfs, they turned their attention to marketing execution/marketing operations. Notably, a favourite subject of mine. Both terms (marketing

Why Did You Ask Me To Join Your Project?

After asking someone I’ve know professionally for 10 years to join my project, she hit me with this “why did you ask me to join

How To Find Experts (part 2 of 2)

How To Find The Experts You Had No Idea You Needed In part one of this post, I explained some tips that have worked for

How To Be Like Google

I was listening to the Six Pixels of Separation podcast the other day and James Altucher was the guest. During the podcast, I found out

How to find experts (part 1 of 2)

Ok, so the word “expert” may be relative and it may make you immediately think of a Dilbert cartoon. However, there may come a point

(the) most effective b2b lead generation methods (??)

When I read this headline of an article first published on MarketingProfs.com I clicked over right away. I do a lot of work with b2b

AMA Toronto Summer Social BBQ

It’ll be a gorgeous night for a summer bbq, some marketing talk and meeting peers at the American Marketing Association-Toronto chapter (AMA-Toronto) social event tonight.

How to work with a technical team (when you’re not technical)

To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined to do better as a marketer.