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The buying habits of people have developed greatly in the online world in the past 10 years. With so much available information, customers are able
Category: Small Business Marketing
How to Keep Customers Fed, Watered, Happy and Coming Back for More
This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire you to introduce
Can Online Reviews Really Increase Sales?
Your Marketing Initiatives: Determine the Importance of Online Reviews to Your Sales How often do you find yourself choosing to watch the Netflix shows with
Marketing in a VUCA World – Does it Work?
This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire you to introduce
Marketing Strategy: Reaching High Performers in International Markets
This is the first in a series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire
Outsourced Marketing is not Out of Control Marketing
Or so you may think. And I feel for you. With many services going virtual these days, what isn’t outsourced? What hasn’t been turned into
Why Outsourcing Your Marketing Isn’t Working (and what to do instead)
Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by
How an Editorial Calendar Will Help With Your Marketing
With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an editorial calendar. This tool will help
Purpose of an Email Newsletter
Email newsletters. You may like them or hate them. You may have too many of them clogging up your inbox. However, the email newsletter can
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