Small Business Marketing Archives

Category: Small Business Marketing

All tech marketing all day

Tomorrow, I’m attending Product Camp Toronto. This is a full-day of keynotes, seminars, 5 minute presentations, interesting hallway chats and workshops dedicated to all things

Poetic marketing execution

The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot

Hesitant to execute your strategy? Start with a SWOT

Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it before. One of the ways

6 tips to surviving (and thriving) at speed networking events

New! On Twitter? Like quotes? Click to join our beta trial. I was a guest at a speed networking event yesterday morning hosted by the

Help Your Sales Team: How to Set Up a Sales Channel With Distributors

One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business

What is marketing execution?

Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and

Trust, transactions and relationships

It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often

The secret to marketing strategy

Here’s a secret…marketing works when execution gets done. And done right. The perfect strategy, plan, desire and thought only becomes real when execution happens. Far too

Happy 4th of July

Wishing my great neighbours (neighbors?) to the south a wonderful fourth of July!