Marketing Archives

Category: Marketing

(the) most effective b2b lead generation methods (??)

When I read this headline of an article first published on MarketingProfs.com I clicked over right away. I do a lot of work with b2b

AMA Toronto Summer Social BBQ

It’ll be a gorgeous night for a summer bbq, some marketing talk and meeting peers at the American Marketing Association-Toronto chapter (AMA-Toronto) social event tonight.

How to work with a technical team (when you’re not technical)

To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined to do better as a marketer.

All tech marketing all day

Tomorrow, I’m attending Product Camp Toronto. This is a full-day of keynotes, seminars, 5 minute presentations, interesting hallway chats and workshops dedicated to all things

Poetic marketing execution

The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot

Hesitant to execute your strategy? Start with a SWOT

Sometimes, staring down the face of a new project is daunting, especially if you or your team hasn’t done it before. One of the ways

Help Your Sales Team: How to Set Up a Sales Channel With Distributors

One of the most effective things you can do to help your marketing is to set up or revamp a system which gets the business

What is marketing execution?

Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and

Trust, transactions and relationships

It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often