Beyond Technical Excellence: How Every Employee Can Help Retain Clients
Why Everyone in Your Firm is in Sales—Even If They Don’t Realize It In industries such as consulting engineering, accounting, and technical services, the existing
Category: Business Relationships
Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and
Fears About Hiring a Remote Marketing Team
I hope this article will calm all your fears about hiring a remote marketing team to help with your company’s growth. I’ve put together a
How a Cold Call Resulted in Several Strategic Marketing Opportunities
If you ever get the chance to be involved in a published book project featuring yourself along with 9 other professionals from various industries, just
New Initiatives Marketing is WBE Certified – supplier diversity
What a way to start of 2016! We were awarded WBE certification. What is WBE Certification? It is a certification open to 51% women owned
Is Periscope a Threat to Conference Attendance?
Getting to Know Periscope Cell phones have revolutionized the way people communicate. It’s hard to remember a time when people could not only make a
Set Up a Partner Event for Success
You’ve decided a partner event is a good idea for your business. You’ve read some examples of partner events and you’re ready to set this
Why Partner Events Increase Business Relationships
Hosting an industry event, seminar or workshop can be an ideal way to get in front of your potential clients and build business relationships. One
How to Use Twitter for Networking
As you’re out networking at events, you know you just can’t meet everyone. You meet those you can, and follow up afterwards. But what if
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