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Online Directories: How They Help Your Local Business Get Found
What is an Online Directory? An online directory is a submission-based online service. You secure your entry by “claiming” your listing. Typically they are free, or free to start with a paid option unlocking more features for your listing. Typical information listed include a company’s name, address, phone number, hours of operation, website, social media […]
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The Relief of Outsourcing SEO to Professionals
Would you trust someone with no previous experience to trade your stocks in the stock market? Probably not. So why do you think that once you have a little bit of understanding of a marketing concept, that you will be able to do it effectively? Like many things professionals do, the end result looks simple. […]
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Google My Business: Why It’s The Key to Ranking Your Local Business
For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]
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How SEO Impacts Your Sales
Search engine optimization (SEO) is a big term that gets thrown around a lot these days. But what does it really mean? For many business owners, this term is an enigma wrapped in a mystery, complicated like the stock market or a particularly troublesome math equation. You’ll hear the explanation that SEO means that […]
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The Local SEO Playbook – Your Guide to Local Rankings
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. First, view this quick and informative video to understand what search engine optimization (SEO) means. Don’t worry, ranking locally for the kinds of things your prospects are […]
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If You’re Happy and You Know It, Please Leave an Online Review
The buying habits of people have developed greatly in the online world in the past 10 years. With so much available information, customers are able to make buying decisions easily and efficiently. Online reviews from fellow consumers are most likely to be taken seriously by prospective customers when buying a product/service – especially if they […]
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How to Keep Customers Fed, Watered, Happy and Coming Back for More
This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire you to introduce a marketing concept for your business that is not currently used in your industry. This one focuses on the importance of online reviews. Going for lunch? Dinner? Having a wedding? […]
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Can Online Reviews Really Increase Sales?
Your Marketing Initiatives: Determine the Importance of Online Reviews to Your Sales How often do you find yourself choosing to watch the Netflix shows with the highest ratings, or browsing Amazon for 5-star product listings? Online reviews are changing the way that we utilize services and shop for products while on the web. Decision making […]
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Why Page One on Google Is Your New Business Card
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs (search engine results pages) amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend […]
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Marketing in a VUCA World – Does it Work?
This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow. This may inspire you to introduce a marketing concept for your business that is not currently used in your industry. Helping business owners achieve the impossible in a VUCA world is how Sharon Gilmour-Glover describes […]
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