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Building Your First B2B Marketing Team? 6 Questions You Need to Answer
When it’s time to invest in B2B marketing, what are your next steps? Should you hire a Fractional CMO, staff up in-house or outsource? Have you grown your B2B firm to a certain level on CEO and sales-led initiatives alone? Is hiring more salespeople or making more calls no longer working to move the revenue […]
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7 Signs It’s Time to Get Serious About Your B2B Marketing
As a B2B CEO, you’ve likely seen substantial growth riding on the wings of your quality products, services, and sales-driven initiatives. A bit of ad-hoc marketing support might have given you a boost along the way. But, like many, you might find yourself stalled at a revenue plateau. When the old strategies start to lose […]
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What is a Fractional CMO? And Does Our Company Need One?
The Fractional CMO + Expert Marketing Team service is a structured strategy with the marketing team to execute. We create the strategy and execute it for you as your marketing department. This process aligns all your efforts, ensures you’re efficiently targeting the right audience, and sends out a compelling message. It moves you from picking […]
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How to Find the Best B2B Collaborators
Tips for Working With Partners Who Won’t Drive You Crazy! As the African proverb tells us, “If you want to go fast, go alone. If you want to go far, go together.” If you apply this thinking as a business professional to potential partnerships and client/supplier relationships with other professionals, the opportunity for more deals, […]
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We Want to Rebrand Our B2B Company
What Do We Need to Know About Rebranding a Company?Rebranding a company is a strategic process. This involves changing, refining, or completely overhauling a company’s corporate image, visual identity, and messaging. It goes beyond merely changing a logo or tagline.A rebrand might be necessary for various reasons, such as:Company Evolution: The company has outgrown its […]
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Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear, and they were designed to be either watched live on video or listened to via audio. If you can, we strongly recommend listening to this episode […]
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Fears About Hiring a Remote Marketing Team
I hope this article will calm all your fears about hiring a remote marketing team to help with your company’s growth. I’ve put together a list of the top three common fears and why these fears are no longer realistic fears and shouldn’t stand in your way when considering hiring a remote, outsourced, or virtual […]
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How a Total Online Presence Audit (TOPA) Can Improve Your Business
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]
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Why Interview Your Customers?
Marketing Strategy: The results of your customer interviews will be their answers, feedback, and opinions on what you do well, should do better, and why they value doing business with your company. Taking this information to heart, and adjusting your messaging to reflect what your customers have shared with you, will result in clear messaging […]
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How My Small Business Started
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one episode. The podcasts are produced and recorded for the ear and they were designed to be either watched live on video or listened to via audio. If you are able to, we strongly recommend listening to […]
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