Your Website is Your Company’s 24/7 Salesperson
Jennifer Kelly
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically
B2B Marketing Insights Blog
Marketing Blog
How to Choose the Right White Paper Topic
Jennifer Kelly
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces
What Is Basic Content and Why Do Your Customers Want It?
Jennifer Kelly
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
What is a White Paper?
Jennifer Kelly
White papers – the foundational piece of your next B2B marketing campaign Today’s marketing takes place online. Organizations of
Is WIX, Squarespace or WordPress Best for Your Company’s Website?
Jennifer Kelly
The answer to this question, like many questions in the world of business, is that it depends. All three
TechTo Knows How to Engage a Crowd
Jennifer Kelly
How was the TechTO October 2019 event? Is it worth three hours of your time each month? TechTO is
Understanding Social Commerce
Jennifer Kelly
How did social commerce evolve? Social media, a platform created for entertainment and connecting with old friends has become
Warm up Your LinkedIn Network – Here’s How…
Jennifer Kelly
LinkedIn! Ah, LinkedIn the official “business social network.” I want you to think about LinkedIn as a business networking
What are the Tricks to Show up in People’s Social Media Feeds?
Jennifer Kelly
This was a legitimate question I was asked by a very responsible business owner, “What are the tricks to
Is Employee Advocacy on Social Media Effective?
Jennifer Kelly
Best bang for the buck! Isn’t everyone looking for that? No matter if it is buying a house, travel
How to Migrate Social Media Contacts Over to an Opt-In Email List (legally)
Jennifer Kelly
Can you relate? A question we are frequently asked is, ‘What are your recommended processes for migrating social media contacts
Twitter for Business Growth
Jennifer Kelly
Here’s how I would like you to think about Twitter to grow your business… If you have a look
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