What is a Fractional CMO? And Does Our Company Need One?
Jennifer Kelly
The Fractional CMO + Expert Marketing Team service is a structured strategy with the marketing team to execute. We
B2B Marketing Insights Blog
Marketing Blog
How to Find the Best B2B Collaborators
Jennifer Kelly
Tips for Working With Partners Who Won’t Drive You Crazy! As the African proverb tells us, “If you want
We Want to Rebrand Our B2B Company
Jennifer Kelly
What Do We Need to Know About Rebranding a Company? Rebranding a company is a strategic process. This involves
Master 4 of the 7 Customer Journey Steps to Gain a New Customer
Jennifer Kelly
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Fears About Hiring a Remote Marketing Team
Jennifer Kelly
I hope this article will calm all your fears about hiring a remote marketing team to help with your
How a Total Online Presence Audit (TOPA) Can Improve Your Business
Jennifer Kelly
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Why Interview Your Customers?
Jennifer Kelly
Marketing Strategy: The results of your customer interviews will be their answers, feedback, and opinions on what you do
How My Small Business Started
Jennifer Kelly
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Hesitant to Hire a Remote Marketing Agency?
Jennifer Kelly
There are three persistent myths about remote marketing agencies. This article will myth-bust all three and give you the
Creating Repeat Customers Who Refer You
Jennifer Kelly
Note: New Initiatives Marketing is part of The Marketing Guides for Small Business podcast of which this is one
Your Website is Your Company’s 24/7 Salesperson
Jennifer Kelly
Your business website can often be an overlooked part of your sales process. A well-designed visually and technically
How to Choose the Right White Paper Topic
Jennifer Kelly
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces
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