How to find experts (part 1 of 2)
Ok, so the word “expert” may be relative and it may make you immediately think of a Dilbert cartoon. However, there may come a point in time when you need to find someone who does “x”. Be it a writer,…
Tag marketing execution
How to work with a technical team (when you’re not technical)
To work well with a technical team (broadly aka: engineers, techs, techies, IT, dev) is something I’ve been determined to do better as a marketer. Why? Two major reasons: it helps me better be able to execute marketing programs and…
Poetic marketing execution
The folks over at Kissmetrics wrote a post about an underdog brand, Burma Shave, and its marketing campaign during the great depression. Thanks a lot to Chris Boothe for pointing it out to me and suggesting another angle. In short,…
What is marketing execution?
Simply creating a marketing strategy is not enough. A strategy is just a theoretical exercise that can sit on the shelf for days, months and years. Once your marketing strategy is in place, things must happen to bring about the…
Trust, transactions and relationships
It has been my experience that the people who are responsible for executing the plan need to have strong diplomatic skills. In fact, I often wonder why soft skills (emotional quotient) are not given more weight in this area. Just…
The secret to marketing strategy
Here’s a secret…marketing works when execution gets done. And done right. The perfect strategy, plan, desire and thought only becomes real when execution happens. Far too regularly, common and basic execution errors occur because It’s like this: after months of training fit…
Yes, marketing execution needs to sweat the details
A boss I learned a tremendous amount from had an art-focused analogy for explaining strategy. He likened it to a large painting. “Think of the strategy as literally a large painting, the big picture, the whole picture” he said. He…
Marketing execution equals output
How can you tell that marketing execution is working? The right things are happening in a coordinated way. This is where it is essential that the person or team leading the marketing execution activities have a strong understanding of the…
Marketing Strategy Execution Delivers Results
Welcome to our blog about successful marketing strategy execution. What the goal is of this blog, this site and this company is to help you to understand what is needed to better execute your marketing strategy. We’ll work to give you the…
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