Raise Awareness, Sales and Loyalty via Partner Programs

Case Study: An online training company raises awareness, sales and loyalty via their partner program

Situation: A marketing training company had run a referral program that was triggered only by partner inquiries. No outbound marketing or promotion of the program was in place or supported, and yet partner sales were steady month over month. The company was interested in exploring what the potential of this program could be if they committed resources to it.

Task at hand: The first thing we did was to identify the current framework and reason for the small but steady sales volume. We then investigated what type of partner base could generate more sales and researched several offerings that would be in-line with the brand and profitable to the company. We provided recommendations to the company, and supported their choice to pursue associations, existing members and affiliates.

Action taken: We set up an online self-serve portal that allowed the partners to help themselves to content tailored to their promotions. We set up a closed Facebook group to grow the partner community members. We also installed a partnerships manager to act as an account manager responsible for on-boarding and general relationship management. We revamped the commission payout and commission tracking software so partners could get (close to) real time feedback on their current earnings and their promotion results.

Results: The company signed up 250+ active partners within 10 months of the program re-launch and commission payouts were up an astounding 2000%.