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Henry Ford

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Top 5 Online Advertising Tips That Work

Smart Online Advertising Will Leave Your Competitors Scrambling

Online advertising has quickly become one of the top advertising methods for small businesses.The increase in advertising on the web has led to fierce competition in the online marketplace. Pay Per Click (PPC) ads can be one of the most effective, affordable ways to get your business phone ringing.

Of course, as with anything that works well, many people will be doing the same thing. This means that without a solid strategy, your business can easily get lost in the crowd. To get you started, here is a closer look at five of the top advertising tips you need to create an online advertising system that truly works.

Tip #1 – Stand Out with the Right Message

First, you need the right message. It has to resonate with the audience you want to reach. It should have an emotional impact. You want a message that will draw in your audience.

Tip #2 – Choose the Right Keywords

To succeed in online advertising, you will need to choose the right keywords. Get in the mind of your customer. What would they type into Google when searching for a business like yours? This is very important. If you use the wrong keywords, you will be wasting your marketing dollars. Spend the time and energy making the right keyword choices in the beginning to build a great advertising system that provides results.

Tip #3 – Personalize and Localize

Make sure that you personalize and localize your landing pages. You do not want generic landing pages. Instead, you want pages that do your marketing for you. Make sure that your landing pages include personalized items, such as photos of your business, videos, your business address, a map to your business, and a way to get in contact with you.

Tip #4 – Be Trustworthy and Credible

Trust and credibility are so important when it comes to online advertising. People are not going to choose your business if they don’t trust you. Start building credibility and trust with your website – it’s usually the first place people get an impression of your business. You also need to work on building a good reputation across the web, which includes good reviews, social proof on social media, credibility badges, and more. Adding customer testimonials and case studies related to your business can also help you build trust and credibility with potential customers.

Tip #5 – Practical Tactical

Last, get practical and make sure your advertising account settings are right. If your settings are not correct, you could be wasting money on clicks you should not even be going after. You’ll want to be sure your website is primed and ready to convert the website traffic you send there so that you get maximum results for every dollar you spend on your ads.

If you’re not sure how to set up your online advertising, a marketing consultant can help guide you through this process or handle it for you so you get those great results.