Demystifying White Papers:
How To Get Better Content and Generate More Leads

White Paper Cover

In this white paper, you’ll learn:

What white papers are, who benefits from them, and what readers expect to gain when they download them.

Five common mistakes companies make when writing, reviewing, and promoting white papers.

How you can overcome these challenges and use your white paper as the foundation of your next marketing campaign.

This is a white paper about white papers.

Why? Because after delivering dozens of papers to companies across industries, we’ve seen just how effective they can be at generating leads and reaching new customers!

If you’re a B2B company, high-tech firm, or organization with a long and complex sales cycle, a white paper can be a valuable thought-leadership tool that helps buyers compare solutions. 

Never written a white paper? Tried some campaigns but didn’t achieve the results you expected? No problem! 

We’ve worked closely with brands at all different levels of marketing experience and in many different industries such as:

  • B2B Software
  • IT Services
  • Retail Technology Services
  • Data Analytics Providers
  • Automotive
  • Commercial Design (Interior Design)
  • Organizational Culture Change
  • Scientific Instrument Leasing (Pharma Lab Equipment)
  • Skilled Nursing Facilities (Long Term Care Homes)
  • Real Time Spectrum Analysis

What we’ve learned is that, no matter where you’re at, the best content comes when you define your campaign goals and follow a defined process.  

This white paper on whitepapers will help you overcome the common challenges companies face at each step of the content development process. We’ll walk you through the initial brainstorming session all the way to the promotion and distribution of the paper so that you can confidently create your next marketing campaign.

“B2B buyers value whitepapers! A 2021 survey found that 62 percent of B2B buyers relied more on content research than they did the previous year, and 76 percent of buyers are willing to register for and share contact information in exchange for a white paper.”

If you’re thinking about incorporating white papers into your marketing campaigns, or you want to improve your process and create stronger, more valuable content, download the paper today. But don’t take our word for it, our clients say it best:

Working with Jen and Greg to get our first white paper written and promoted was a great experience. Greg was really skilled on pulling out the key information from our executives and subject matter experts. The process kept moving. We wouldn’t have been able to get this project done without them.


Data Analytics Company

In the Pharmaceutical industry, white papers take on a different meaning than in other industries. Jen and Greg alerted us to this valuable opportunity to write deeply about the problems our software solves. We’re just starting month 12 of the promotion of our white paper and they were right, this content keeps generating leads for our sales team.

Vice President, Marketing

Pharma Software Development Company

Demystifying White Papers:
How To Get Better Content and Generate More Leads

White Paper Cover