CONTENT MARKETING

Become the go-to choice. The only choice.

Content Marketing is your secret weapon no matter the size of your competitors.
Let's develop a content marketing system that establishes you as the authority.

"Content marketing costs 62% less than traditional marketing
and generates about 3 times as many leads."
DemandMetric


TRANSFORM YOUR BUSINESS

Its proven that effective content marketing rapidly accelerates the growth of your business.

Blogging

Stay in front of your ideal audience with relevant information that educates, informs, helps and guides them towards becoming your customer.

Email Marketing

Email isn't dead! Keep your customers, prospects and partners updated with news that helps solve their business challenges!

Infographics

A picture is worth 1,000 words right? Create compelling educational infographics which help your audience understand
complex information.

Social Media Updates

We'll help you build and engage your ideal audiences with relevant 3rd party content as well as promoting your business.

Video

Show me don't tell me. Let your customers get to know, like and trust you.  

Public Relations

It's not just press releases! Engaging writers and influencers in your industry about issues and solutions with your unique perspective and value.

"57% of the purchase decision is already complete (because the buyer found the information online and decided who to purchase from) before the customer even calls the supplier."

CEB

LEARN ABOUT OUR

CONTENT MARKETING

OPTIONS

Is Content Marketing Really Worth It?

Should You Use Content Marketing as Part of Your Marketing Strategy?

You’ve probably heard the well-known phrase: “Content is king.” However, content marketing is a significant investment – one you don’t want to make unless you’re going to see a significant return on that investment.
 
Content marketing offers many benefits, but today there’s plenty of noise in the marketplace as more businesses crank out large amounts of content to increase their customer base and improve search engine rankings. If you don’t have the right content marketing strategy, your money and efforts could be wasted.

Looking for a Solid ROI

What does your content marketing need if you’re going to bring in a return on investment? You need three basics for a content marketing strategy that pays off, including:

Quality Content – First, you must create quality content if your marketing efforts are going to succeed. The web is packed with information today, and if you have poor content, people will just move along to the next website. You must make sure that each piece of content is of high quality. It must be informative and helpful.

Relevant Content – Content also needs to be relevant to your audience for your marketing efforts to provide results. You must provide information that your customers and potential customers actually care about. And meet them where they are. Write for one specific person, your ideal buyer. 

A Strategic Keyword Plan – Before you start writing, posting and sharing your content, you need to know what words people are using to find a business like yours. You’ll want to include these words in the information you share so that your content will show up in the search results as your customers are looking for you. This all starts with a strategic keyword plan which will allow you to make the most of each piece of content.

Multiple Forms of Content

Some businesses make the mistake of building their content marketing strategy around one or two forms of content. However, if you want to see the biggest return on investment, you need to make use of multiple forms of content.

Different forms of content reach different people, and a strategy that uses multiple formats works best. Blogging, infographics, audio, and video are all excellent forms of content you can use to promote your business.

Put a Specific Focus on Your Content

The best type of information your business can create is community-focused content. Provide your industry media with great news, get involved with organizations and businesses that your community already loves. Invest in your community.

Content marketing can either skyrocket the exposure your business gets, helping your prospects to know, like, and trust you enough to want to do business with you – or it can quickly become yet another burdensome, unproductive marketing tactic that draws your resources and provides a disappointing return.

While managing your own content marketing strategy for your company can be done, it will require time, technical know-how, and skills you may not want to devote to making it work. That’s why so many companies outsource their content marketing to the pros.

If you’d like to talk about the role content marketing could play in your business, contact us today.