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Online reviews are vital to Erin Dunham's restaurants

How to Keep Customers Fed, Watered, Happy and Coming Back for More

This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow.  This may inspire you to introduce a marketing concept for your business that is not currently used in your industry. This one focuses on the importance of online reviews. Going for lunch? Dinner? Having a wedding? […]

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online reviews marketing initiatives

Can Online Reviews Really Increase Sales?

Your Marketing Initiatives: Determine the Importance of Online Reviews to Your Sales How often do you find yourself choosing to watch the Netflix shows with the highest ratings, or browsing Amazon for 5-star product listings? Online reviews are changing the way that we utilize services and shop for products while on the web. Decision making […]

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Why Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs (search engine results pages) amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend […]

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Sharon Gilmour-Glover of Light-Core Inc. marketing in a vuca world

Marketing in a VUCA World – Does it Work?

This is the continuing series of articles showcasing how business owners from different industries use marketing to help their companies grow.  This may inspire you to introduce a marketing concept for your business that is not currently used in your industry.   Helping business owners achieve the impossible in a VUCA world is how Sharon Gilmour-Glover describes […]

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marketing is customer service

Marketing is Customer Service

Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience members who have paid to tune in live to hear a featured guest speak on a marketing topic for about 45-60 mins. We follow with a live Q&A session thanks to the comments and questions from the audience. […]

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Marketing Strategy: Reaching High Performers in International Markets Trish Tonaj

Marketing Strategy: Reaching High Performers in International Markets

This is the first in a series of articles showcasing how business owners from different industries use marketing to help their companies grow.  This may inspire you to introduce a marketing concept for your business that is not currently used in your industry. Multidisciplinary High-Performance Coach Trish Tonaj leads Phaze2inc,  a corporate health and wellness company […]

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Silver Bullet for Marketing Strategy

The Silver Bullet for Marketing Strategy

Most Thursdays, I get the opportunity to moderate the MarketingProfs PRO seminars. These are marketing talks with 100+ audience members who have paid to tune in live to hear a featured guest speak on a marketing topic for about 45-60 mins. We follow with a live Q&A session thanks to the comments and questions from the audience. […]

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competitors collaborate New Initiatives Marketing is part of the Duct Tape Marketing Consultants Network

How Clients Win When Competitors Collaborate

I never thought joining a network of competitors would have improved my business. When competitors collaborate, business grows and clients win. The Duct Tape Marketing Consultant Network is an international network of marketing agencies and consultants committed to delivering results for clients. It was started by John Jantsch, also known as America’s most practical small business […]

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Strategic Marketing a cold call started it all

How a Cold Call Resulted in Several Strategic Marketing Opportunities

If you ever get the chance to be involved in a published book project featuring yourself along with 9 other professionals from various industries, just go for it. It just may be the strategic marketing opportunity you are looking for. Through being involved in this book, and meeting the other women profiled, I’ve been introduced […]

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trade show make your next one a business development machine

How to Make Your Next Company Trade Show a New Business Development Machine

Is exhibiting at a trade show in your near future? If so, set yourself up to be a business development machine for those key days during the show. Here’s how to get people to know you are at the show, have an opportunity to like what you are doing and get on the road to […]

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