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Why Content Marketing Is So Important for Your Business Growth
When you think about online marketing, the real meat comes in the form of content. The word content is thrown around today to mean numerous things. When you hear “content” just think “information”. It could be videos, live streaming, blogs, infographics, and more. Without information, how would customers get to know about your product? […]
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How an Outsourced Marketing Company Will Help You Win
As owner or CEO, you lead your team toward reaching your specific revenue and operational goals. You have to wrangle a seemingly never-ending to-do list. Less urgent items get shifted to the bottom of the list. In most cases, creating a marketing strategy is one of the priorities you know you need to do, but […]
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Marketing Strategy: Charge Forward With Confidence!
The ideal marketing strategy supports your business goals. All activities in your business are connected, you want to be sure each is supported by and supportive of each other. A marketing strategy helps keep you focused on your business goals, and provides a lens to evaluate any opportunities that present themselves. This too keeps you away […]
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Top Business Leaders’ Excuses for Not Blogging
More often than not, the business leaders I work with give me all kinds of reasons why a blog can’t work for them. Which of the six do you resonate with most? 1. Do I Really Need to Blog? Yes. Please refer to this article. 2. I Don’t Know What to Say This is […]
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7 Ways to Boost Sales and Conversions with a Helpful Company Blog
If you ever find yourself asking, “Does my business really need a company blog?” The answer is probably… yes. Blogs are an effective tool for businesses to connect with their existing and potential customers. A blog is a way to improve a company’s online visibility, answer questions, share a point of view and educate your […]
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Online Directories: Unlock This Best Kept Secret
When you hear about online directories, what comes to mind? Each time I bring up the subject of online directories, to be honest, it is met with a thud. They are not fancy, not exciting and require some old-fashioned time-sucking data entry, but they are an essential component to help your business get found online. […]
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Online Directories: How They Help Your Local Business Get Found
What is an Online Directory? An online directory is a submission-based online service. You secure your entry by “claiming” your listing. Typically they are free, or free to start with a paid option unlocking more features for your listing. Typical information listed include a company’s name, address, phone number, hours of operation, website, social media […]
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The Relief of Outsourcing SEO to Professionals
Would you trust someone with no previous experience to trade your stocks in the stock market? Probably not. So why do you think that once you have a little bit of understanding of a marketing concept, that you will be able to do it effectively? Like many things professionals do, the end result looks simple. […]
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Google My Business: Why It’s The Key to Ranking Your Local Business
For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]
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How SEO Impacts Your Sales
Search engine optimization (SEO) is a big term that gets thrown around a lot these days. But what does it really mean? For many business owners, this term is an enigma wrapped in a mystery, complicated like the stock market or a particularly troublesome math equation. You’ll hear the explanation that SEO means that […]
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