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Marketing Strategy Charge Forward With Confidence!

Marketing Strategy: Charge Forward With Confidence!

The ideal marketing strategy supports your business goals. All activities in your business are connected, you want to be sure each is supported by and supportive of each other. A marketing strategy helps keep you focused on your business goals, and provides a lens to evaluate any opportunities that present themselves. This too keeps you away […]

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Outsourced Marketing Company revives CEO blog for thought leadership

Top Business Leaders’ Excuses for Not Blogging

More often than not, the business leaders I work with give me all kinds of reasons why a blog can’t work for them. Which of the six do you resonate with most?   1. Do I Really Need to Blog? Yes. Please refer to this article. 2. I Don’t Know What to Say This is […]

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Company blog New Initiatives Marketing

7 Ways to Boost Sales and Conversions with a Helpful Company Blog

If you ever find yourself asking, “Does my business really need a company blog?” The answer is probably… yes. Blogs are an effective tool for businesses to connect with their existing and potential customers. A blog is a way to improve a company’s online visibility, answer questions, share a point of view and educate your […]

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Online Directories: Unlock This Best Kept Secret

Online Directories: Unlock This Best Kept Secret

When you hear about online directories, what comes to mind? Each time I bring up the subject of online directories, to be honest, it is met with a thud. They are not fancy, not exciting and require some old-fashioned time-sucking data entry, but they are an essential component to help your business get found online. […]

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How Online Directories Help Your Business Get Found

Online Directories: How They Help Your Local Business Get Found

What is an Online Directory? An online directory is a submission-based online service. You secure your entry by “claiming” your listing. Typically they are free, or free to start with a paid option unlocking more features for your listing. Typical information listed include a company’s name,  address, phone number, hours of operation, website, social media […]

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Outsourcing SEO to professionals

The Relief of Outsourcing SEO to Professionals

Would you trust someone with no previous experience to trade your stocks in the stock market? Probably not. So why do you think that once you have a little bit of understanding of a marketing concept, that you will be able to do it effectively? Like many things professionals do, the end result looks simple. […]

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Google My Business: Why It’s The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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How SEO Impacts Sales

How SEO Impacts Your Sales

Search engine optimization (SEO) is a big term that gets thrown around a lot these days. But what does it really mean? For many business owners, this term is an enigma wrapped in a mystery, complicated like the stock market or a particularly troublesome math equation.   You’ll hear the explanation that SEO means that […]

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local SEO explained by New Initiatives Marketing Inc.

The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. First, view this quick and informative video to understand what search engine optimization (SEO) means. Don’t worry, ranking locally for the kinds of things your prospects are […]

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online reviews by New Initiatives Marketing

If You’re Happy and You Know It, Please Leave an Online Review

The buying habits of people have developed greatly in the online world in the past 10 years. With so much available information, customers are able to make buying decisions easily and efficiently. Online reviews from fellow consumers are most likely to be taken seriously by prospective customers when buying a product/service – especially if they […]

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