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Yes, marketing execution needs to sweat the details

A boss I learned a tremendous amount from had an art-focused analogy for explaining strategy. He likened it to a large painting. “Think of the strategy as literally a large painting, the big picture, the whole picture” he said. He would then make reference to me “painting the eyeball” (of a subject in the previously […]

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Marketing execution equals output

How can you tell that marketing execution is working? The right things are happening in a coordinated way. This is where it is essential that the person or team leading the marketing execution activities have a strong understanding of the strategy. They keep this “big goal” in mind as they manage all the elements to […]

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Marketing Strategy Execution Delivers Results

Welcome to our blog about successful marketing strategy execution. What the goal is of this blog, this site and this company is to help you to understand what is needed to better execute your marketing strategy. We’ll work to give you the insights, advice and tools to help you successfully execute your marketing strategy. And too, we […]

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