All posts by Jennifer Kelly
How an Editorial Calendar Will Help With Your Marketing
With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an editorial calendar. This tool will help you get organized, have control and never wonder “what will I write about?”. With an editorial calendar, you’ll know what to post when, what to say and have the satisfaction […]
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Purpose of an Email Newsletter
Email newsletters. You may like them or hate them. You may have too many of them clogging up your inbox. However, the email newsletter can be one of the best ways to keep top of mind with your existing and potential customers. Here are some reasons to consider adding an email newsletter to your marketing activities. […]
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Want to Speak at a TEDxWomen Event? Here’s How.
(updated for 2022) If you’re reading this it’s highly likely that you’re already a very successful professional in your own right and one who has achieved many incredible things throughout their life. Why not make it the year to speak at a TEDx or TEDxWomen event? Local events are starting their application process now. You […]
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3 Kinds of Video to Use in Your Marketing
You’ve probably heard that it is more important than ever to use video in your marketing materials. You may agree, but be wondering HOW to do this. What type of video should you use? What would you say? Do you have to be in the video? I’ve found three examples of videos from three different […]
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New Initiatives Marketing is WBE Certified – supplier diversity
What a way to start of 2016! We were awarded WBE certification. What is WBE Certification? It is a certification open to 51% women owned businesses that provides opportunities to meet the buyers of corporate contracts. In our case, this would be for marketing services. And the buyers of corporate contracts are large enterprises in […]
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Buyer’s Journey: How Many Places Do We Have to Be?
Image via MarketingProfs.com We can often feel as though we have mastered our marketing simply by having a website. The reality is that it takes work to generate business through a website; adding a URL to a business card isn’t going to get it done. The information superhighway is loud and energetic, congested and jammed with […]
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The Buyer’s Short List – Are You On it?
The process seems simple: your company has products to sell, customers come to buy them. If you’ve been in business for very long, however, you know that it never works that easily. Moving your potential customer from knowing about you, to liking and trusting enough to buy from you is a complex journey. And more than […]
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The Truth about Your Marketing Budget
Most business owners inherently know that to be successful, they have to market their business. With a nebulous idea that they ‘should’ market, they determine a dollar amount to be put towards their marketing efforts, lumping every form of marketing into one broad category. This makes it difficult to determine what is actually being spent […]
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Mileage From Existing Content
There are just under 1 billion websites on the internet, churning out content every day. Is the answer to produce more content? How about repurposing the information you’ve already invested in? What is the most efficient use of marketing that maximizes the investment you’ve already made? Here are 3 simple ways to get more mileage out […]
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Content. Content. Content.
What is content? Today’s marketing experts talk about content. Digital, marketing, evergreen…But what exactly is content? Does it refer to the digitally produced material a company has, or does it have a broader meaning? Simply put, when you hear the word “content”, think “information”, think “collateral” , think “marketing materials”. It is generated for specific purposes, […]
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