All posts by Jennifer Kelly
What are the Tricks to Show up in People’s Social Media Feeds?
This was a legitimate question I was asked by a very responsible business owner, “What are the tricks to show up in people’s social media feeds?” I can absolutely understand where the question comes from. Out of frustration. Businesses feel like they are trying to do everything possibly right with social media and aren’t getting […]
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Is Employee Advocacy on Social Media Effective?
Best bang for the buck! Isn’t everyone looking for that? No matter if it is buying a house, travel deals or social media marketing, people want to know where to focus their efforts on the biggest return with the least financial output. The official question asked which started this article was “Where do we put […]
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How to Migrate Social Media Contacts Over to an Opt-In Email List (legally)
Can you relate? A question we are frequently asked is, ‘What are your recommended processes for migrating social media contacts over to an opt-in database?’ We all have significant numbers of social media contacts that we would love to add to our email distribution lists. So how do we do that? First off, we highly recommend […]
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Twitter for Business Growth
Here’s how I would like you to think about Twitter to grow your business… If you have a look at the photo at the top of this article, you will see it’s an open-air/ open-plan office. No walls, no offices, everybody is at their own workstation. At any moment any of those people in the picture […]
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Three Social Media Scheduling Tools Beyond Hootsuite
We often are asked our opinion on social media scheduling tools and what options are out there in addition to Hootsuite. To help answer this question, we have selected three alternates to Hootsuite and have also provided our top pros and cons for each scheduling tool. We’re not an affiliate with or paid to promote […]
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7 Tips for Scheduling Social Media Posts
I was asked about tips for planning posts on Facebook, LinkedIn and Twitter so I gathered the 7 most effective tips I have on how to get starting scheduling social media posts, and here they are for you to use. Tip #1 – Evergreen: If you are planning on scheduling social media posts, that […]
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Oversharing on Social Media
What’s the resistance to using social media for your company? Another reason I have heard from clients as to why they are not using social media to enhance their business promotion, is they have encountered people who are oversharing inappropriate content on social media. For example, they point to people are posting things about their […]
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Facebook Business Page Opportunities (Particularly if You’re a B2B Company)
One social media platform that should not be ignored is Facebook. I find the idea of Facebook for business is frequently met with resistance and comments including: “We are a tech company, we don’t need Facebook.” “We are B2B, Facebook is not the right platform for B2B companies.” “We are very focused on our industry, […]
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Opinion…Is Social Media Helpful for Your Business?
Let’s get to the heart of the resistance that some business owners have regarding using different social media platforms to grow their business. We have found that no other marketing channel we work with receives as much passionate resistance as social media. When we suggest channels such as podcasts, radio or billboards, depending on what […]
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What Happens in One Internet Minute
Updated for 2021 One of the most common questions that we get asked is, “What are the trends that are happening within social media?” The reason why this question is so difficult to answer is that there are so many things going on, and therefore too many to narrow it down to a handful of […]
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