All posts by Jennifer Kelly
How Effective Digital Marketing Implementation Leads To More Speaking Opportunities
Where is the link between digital marketing implementation and speaking at industry events? Speaking at conferences and events can be a powerful way to raise awareness and generate more business for your company. That is, once you are on a stage. Event organizers — those teams who are organizing trade shows, business association meetings and […]
Read More »
How a Marketing Project Manager Keeps Your Clients Happy
Really effective marketing project managers can work wonders. They can keep the team together, ensure the technical “stuff” gets developed, bring in milestones on time, and know that the creative just absolutely needs to be showcased properly. But all this is on your team side. What about client side? How can your marketing project manager […]
Read More »
Why You May Need a Marketing Project Manager and Where to Find One
Last week I was chatting with a colleague of mine. She was expressing her irritation over a marketing project that caused her a lot of frustration. “My project manager was great at all the project management stuff. But when things went off the rails, all he could do was tell me that we were over […]
Read More »
Please Do Not Launch Your Marketing Strategy This Way
Every business needs a marketing strategy for their company or product or service. Doing so means knowing where you want to go with the business, and who your ideal customer is. While there is (I’m guessing) an obvious need for your product, you aren’t really sure that marketing works because you don’t seem to be […]
Read More »
Four Little-Known Steps to Improving Your Digital Marketing
Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements. Some easily made changes can produce more results and a better use of your digital marketing efforts. In many organizations, one person may have responsibility for email marketing, another for events*, another for social media and yet another for […]
Read More »
Get on the TEDx Speaker List: 5 Tips
A key component of a successful TEDx event is focused on the speakers. Typically, for these events there is a call for speakers, a speaker selection process, a shortlist, then a final list. At a deeper level, this is your chance, as a leader in your area, to share your ideas. Here are 5 tips how to get shortlisted.
Read More »Team dynamics – tips for riding out the storming phase
Whenever people get together to form a project-team, client-team, volunteer team etc., there are four stages the team will go through, and must go through, as part of normal team dynamics. You may have heard of them: forming, storming, norming, performing as Bruce Tuckman first explained it to us. There are good descriptions of this […]
Read More »
How to Run an Internal Kick-off Meeting
New! On Twitter? Like quotes? Click to join our beta trial. This article is about the project kick-off meeting, a meeting with your team only—no client—and gives the reasons why such a meeting should be on your radar. I’ve also included some suggestions on what topics to cover during the meeting. Another Meeting! Like we […]
Read More »Avoiding Meeting-time Ping Pong
You can relate, I’m sure. An email the other day said “…let’s meet on the phone to discuss, let me know when next week is good for you.” I had this strange feeling that meeting-time ping pong was about to start. What is meeting-time ping pong? This is my name for the situation that occurs […]
Read More »Why You Need To Tell Your Client What You Are Doing
This may seem obvious. You are hired to do something because you have skills that are better or faster than what your client can do on his own. Or, you have skills your client simply doesn’t have. Once hired, it is easy to assume your client “knows” what you’ll be doing. After all, you were […]
Read More »