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"90% of typical consumer read online reviews; 6% write them."
Local Viewpoints Report
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Customer reviews are the single most effective marketing you can do for your company.
"Reviews are trusted. 72% of consumers trust online reviews as
much as recommendations from friends and family."
-Search Engine Land
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Have you been putting off asking for reviews from your customers? Are you afraid of receiving a bad review? It can be nerve-wracking to solicit feedback, even if you’re certain you’re delivering the best customer experience possible. Many small business owners don’t want to deal with reviews and the other aspects of online reputation management. Even if you’re actively managing your “real life” reputation within your local community, managing your online reputation is equally important. This is particularly true with the prevalence of online business review sites. The bottom line – you can’t afford to leave your online reputation to chance!
Why is online reputation management so important for your local business? All it takes is one bad review to tank your sales. Online reviews are today’s word of mouth marketing, and if people see one bad review about your business, it’s often enough to keep them from becoming customers. It is possible to deal with the damage that comes with a bad review, but you have to actually know a bad review is there to deal with it effectively. Wouldn’t it be nice to fix the problem before a customer leaves the bad review? Your business needs to invest in a smart, efficient online reputation management approach that will not only make the most of your reputation, but that will also enhance your rankings and visibility in the search engines.
Where should you start? Take the time to run a search on your business online and see what the results are. You can also search your business name with the main keywords in your niche or local area. Simply type into the search bar in Google, your type of business plus your local area. For example: “Italian restaurants + your city”.
What do you see in the search results? Does your business even show up? If it does, do you see any poor ratings that could hurt your reputation? Remember, your online review star ratings show up in multiple search results, such as Google maps, organic results, Angie’s List, Facebook, Yelp, Adwords, Houzz, and more.
If prospective customers search for your business name or prime keywords (for example: Italian restaurant + local area) associated with your business, what perception will they have of your local business? Will they find no trace at all of your business? Are they going to find bad reviews?
The good news is that it’s possible for you to manage your reputation so you can look your best online. You can do this by building a consistent reputation marketing strategy for your company. You will harness the power of what your happiest customers have to say on your behalf. Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know, like, and trust you – and ultimately recommend you to their friends and neighbours, too.
Online reputation management ensures that you stay on top of your reputation, getting your name out there in positive ways and dealing with any negative reviews before they show up.
Do not leave your online reputation to chance – start a campaign that keeps your business looking great to prospective customers. Run our complementary online review scan to see where you stand. If you need our help, request a consultation today.
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