For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving.
All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.
There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.
There’s a lot of recent chatter about the Google My Business page, linked to Google+, going away, but for now it’s still vital data that feeds to Google Maps and even in some of the exploratory versions people see in the wild, things like reviews on your Google My Business page are going to continue to be a ranking factor.
The presence of the Google Maps data in mobile searches makes this element increasingly important for most local businesses. I have a client in the home services industry that receives 66% of their current traffic on mobile devices and tablets.
ComScore recently found that 78 percent of local-mobile searches resulted in an immediate offline purchase.
You really can’t even dream about showing up for local searches unless you claim and Optimize Your Google My Business page first.
There’s a good chance you have a Google My Business page, even if you don’t remember setting it up.
Okay, sorry for all that housekeeping, it’s just we’ve seen how tangled this one can get and fixing it is a big deal.
So, let’s assume you’ve found your Google My Business page all systems are go.
There are few things you should consider:
Google offers some pretty good tips for setting your Google GMB up the way they suggest.
There are other ways to optimize this important element, but make certain you have the ones above covered.
If you have questions about your Google My Business Page or need some help unwinding some not so ideal set-up you might consider checking out our Local Foundation Program.
Although most of what it takes to rank locally isn’t that complex, sometimes it makes sense to get a pro involved. After all, optimizing directory profiles might not be the best use of your time.
We created the Local Foundation Program as a complete and ongoing “done for you” marketing service so you can rest assured all of these more technical local ranking factors are taken care in just the right manner.
Either way, if you keep chugging along with these tips pretty soon when someone says “Google that” they’ll find your business.
This entry is thanks to John Jantsch, founder of the Duct Tape Marketing Consultant Network – Jen Kelly is an active member.
Jen Kelly is a marketing consultant in Toronto running New Initiatives Marketing Inc. (NIM) serving clients in Canada and the USA. Contact us today for a no-obligation conversation about how the right marketing can help your business grow.