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competitors collaborate New Initiatives Marketing is part of the Duct Tape Marketing Consultants Network

How Clients Win When Competitors Collaborate

I never thought joining a network of competitors would have improved my business. When competitors collaborate, business grows and clients win. The Duct Tape Marketing Consultant Network is an international network of marketing agencies and consultants committed to delivering results for clients. It was started by John Jantsch, also known as America’s most practical small business […]

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Strategic Marketing a cold call started it all

How a Cold Call Resulted in Several Strategic Marketing Opportunities

If you ever get the chance to be involved in a published book project featuring yourself along with 9 other professionals from various industries, just go for it. It just may be the strategic marketing opportunity you are looking for. Through being involved in this book, and meeting the other women profiled, I’ve been introduced […]

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trade show make your next one a business development machine

How to Make Your Next Company Trade Show a New Business Development Machine

Is exhibiting at a trade show in your near future? If so, set yourself up to be a business development machine for those key days during the show. Here’s how to get people to know you are at the show, have an opportunity to like what you are doing and get on the road to […]

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outsourced marketing not out of control marketing

Outsourced Marketing is not Out of Control Marketing

Or so you may think. And I feel for you. With many services going virtual these days, what isn’t outsourced? What hasn’t been turned into a virtual service? When you are ready to choose a marketing company to help grow your business, you may be faced with this decision. Do I work with a firm […]

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outsourcing marketing

Why Outsourcing Your Marketing Isn’t Working (and what to do instead)

Many businesses are outsourcing marketing work. And they are doing so with varying degrees of success and frustration. There seems to be a promise that by handing over work you need doing to an expert, you’re guaranteed success. There are many moving parts with marketing and often what happens is several pieces are outsourced to experts, […]

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third party content

What is Third Party Content?

 Why Sharing Third Party Content is Worth the Effort When Carly T., 45, wanted to take her custom textile business to the next level, she wasn’t entirely sure where to start. The divorced mother of one had already taken her firm from her kitchen table to a warehouse workspace in her city. While she was immensely proud of […]

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How an Editorial Calendar Will Help With Your Marketing

With the demand of producing a blog, a newsletter and updating your business social media accounts, you need an editorial calendar. This tool will help you get organized, have control and never wonder “what will I write about?”. With an editorial calendar, you’ll know what to post when, what to say and have the satisfaction […]

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Purpose of an Email Newsletter

Email newsletters. You may like them or hate them. You may have too many of them clogging up your inbox. However, the email newsletter can be one of the best ways to keep top of mind with your existing and potential customers. Here are some reasons to consider adding an email newsletter to your marketing activities. […]

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speak at TEDxWomen

Want to Speak at a TEDxWomen Event? Here’s How.

If you’re reading this it’s highly likely that you’re already a very successful woman in your own right and one who has achieved many incredible things throughout her life. Why not make it the year to speak at TEDxWomen? Local events are starting their application process now. You have numerous aspirations in life, you’re admired […]

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3 Kinds of Video to Use in Your Marketing

You’ve probably heard that it is more important than ever to use video in your marketing materials. You may agree, but be wondering HOW to do this. What type of video should you use? What would you say? Do you have to be in the video? I’ve found three examples of videos from three different […]

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